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Gestão de Produto

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32 cursos para 'Gestão de Produto'
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Case Studies in Product Management 14m • 5 Lições • Iniciante In these lessons on Case Studies in Product Management, you’ll receive a basic walkthrough of how case studies are involved in product management. We’ll start by going over what specifically a case study does for a product manager. Then we’ll get into more detail about how case studies guide data-driven decisions within your company or organization. You’ll learn the steps involved in successfully constructing a product management case study.
Planning a Product Case Study 13m • 5 Lições • Iniciante In these lessons on Planning a Product Case Study, you’ll learn what to consider before putting your case study out into the world. First you’ll learn what situations call for a case study to be written, and how to decide if a certain product or feature needs one. Next we’ll get into the step-by-step process of planning your case study, starting with deciding on your study’s objective. Finally, we’ll talk about how to effectively gather data and interview subjects for your case study.
Building a Product Case Study 14m • 5 Lições • Iniciante In these lessons on Building a Product Case Study, you’ll learn everything you need to know create an effective case study. First, we’ll cover how to analyze the data you gather from research. Next, you’ll learn how to decide which format to use for your case, whether it’s a whitepaper, an infographic, or whatever method best fits your research objectives. Finally, we’ll go over the particulars of writing your study and what factors require particular attention.
The Importance of Product Strategy 18m • 6 Lições • Avançado
Aprovado por
Project Management Institute (PMI®)
KnowledgeCity’s course on The Importance of Product Strategy covers the fundamentals of product strategy. You will look at strategy from the perspective of the product life cycle and examine how you can use product strategy to manage a product from design to delivery, as well as how having a firm understanding of product strategy can help you maximize profitability.
Customers, Marketing, and Product Strategy 22m • 7 Lições • Avançado
Aprovado por
Project Management Institute (PMI®)
In Customers, Marketing, and Product Strategy, we will look at product differentiation strategies by improving the brand through customer satisfaction. We will also explain how to use those techniques to build long-term loyalty and value and how to create a successful product development strategy based on what customers want through market segmentation. We will also explore how you can develop brand recognition, loyalty, and equity by differentiating your brand from your competitors.
Sustaining a Product Strategy 17m • 6 Lições • Avançado
Aprovado por
Project Management Institute (PMI®)
In Sustaining a Product Strategy, we will show you how product strategy and marketing analysis can be used to ensure longevity and productivity. We will help you prepare to implement a product strategy by answering some clarifying questions so you can take your product from the initial concept to final customer satisfaction through product design, development, and revision.
Business Case Basics 14m • 5 Lições • Avançado
Aprovado por
Project Management Institute (PMI®)
In the course, Business Case Basics, you will learn what a business case is and why it is a useful tool to implement as a leader in your organization when faced with issues or the need to change. You will gain an understanding of the elements necessary in a business case to serve as your roadmap to success. You will also learn the important qualities that make an effective business case with key tips of what to do and what to avoid during the process.
Planning and Writing Your Business Case 19m • 6 Lições • Avançado
Aprovado por
Project Management Institute (PMI®)
In this course, Planning and Writing Your Business Case, you’ll learn how to research solutions to problems when putting together your business case and how to identify the resources you’ll need. You’ll see how to request departmental support as you notice the impacts of your solution across your company. Finally, you’ll explore the importance of evaluating risk and reward while building a business case.
Justifying and Presenting Your Business Case 20m • 7 Lições • Avançado
Aprovado por
Project Management Institute (PMI®)
In the course, Justifying and Presenting Your Business Case, you’ll learn how to identify and write to your intended audience while not betraying your original message. Additionally, you’ll learn who your key decision makers and stakeholders are and how to pay attention to this specific group. You will also learn about effective planning and what the core components of an implementation plan are in order to make your business case unforgettable.
Business Fundamentals: It Starts With an Idea 21m • 7 Lições • Iniciante In the course Business Fundamentals: It Starts with an Idea, you will learn the reasons why businesses exist and how to create value that will attract the customers, employees, and investors needed for success. You will understand the major product categories and how to distinguish business goods from consumer goods, and you will learn the stages of the life of a product from creation to decline. You will also learn the importance of planning and the key elements and content of a business plan.
Economics and Finance Basics 12m • 5 Lições • Iniciante In KnowledgeCity’s Economics and Finance Basics course, you will learn about the macroeconomic principles that countries use to manage their economies and the microeconomic principles affecting business activities. You will gain understanding of the roles of finance and accounting in business planning and operations. You will also be introduced to the key financial tools used in planning and operating a business and learn the process and reasons for creating a business financial plan.
Management: Operations and Procedures 13m • 5 Lições • Iniciante In the course, Management: Operations and Procedures, you will learn the basic framework of a business and common types of organizational structures and leadership styles used in business. You will understand the value, benefits, and purpose of teams. You will gain insight into the various aspects of operating a business, and you will learn the process of creating a business operations plan. You will also understand the role of customer service and how to create a positive customer experience.
Introducing the Product Life Cycle 16m • 6 Lições • Intermediário In these lessons on Introducing the Product Life Cycle, you’ll learn about the four stages of the product life cycle. You’ll discover the difference between product management and product development, as well as how to use a product roadmap to align resources and investments in your product. You’ll also learn the limitations of the cycle and that accepting its weaknesses along with its strengths is vital for successfully guiding a product from ideation to completion.
Stages of the Product Life Cycle 20m • 8 Lições • Intermediário These lessons on the Stages of the Product Life Cycle will help you make better decisions for your product. You’ll learn key signposts and best metrics for monitoring where your product is in the cycle, and you’ll discover how to enhance your product’s appeal at each stage through proven marketing techniques. You’ll also learn about different life cycle management styles, including Lean and Agile, so you can determine if you’re using the right one for your product’s and your company’s success.
Product Life Cycle Management 21m • 8 Lições • Intermediário These lessons on Product Life Cycle Management will help you manage your product’s stages by explaining what product life cycle management is and what its goals are. You’ll learn how to recognize shifts in your product’s life cycle using available tools and monitoring key metrics. You’ll also learn how to avoid pitfalls by using best practices, and you’ll discover the value of regular communication, targeted marketing, and consistent branding to keep your stakeholders and customers engaged.
Introducing New Product Development 22m • 8 Lições • Intermediário In this Introducing New Product Development course, you will learn how new product development connects with design thinking, the customer experience, and the product experience. You will understand how strategy, research, and process set the direction for product development. You will also learn how new product development connects to the four phases of the product life cycle: introduction, growth, maturity, and decline.
The New Product Development Process 23m • 9 Lições • Intermediário In this KnowledgeCity course, The New Product Development Process, you will learn how to transform a product idea into a successful new product. You will gain in-depth knowledge of the series of steps or phases an idea goes through on its way to launch. You will also gain insight into the fundamentals needed to support an effective new product development process.
Managing the New Product Development Process 21m • 8 Lições • Intermediário In KnowledgeCity’s Managing the New Product Development Process course, you will learn how cross-functional teams successfully manage the new product development process. You will gain insights into the roles of the key players in the process and how they influence what happens both inside and outside of their functional boundaries. Additionally, you will learn marketing strategies and best practices for launching a new product.
The Process of Competitive Analysis 19m • 7 Lições • Intermediário In these lessons on The Process of Competitive Analysis, you’ll learn about the process of competitive analysis including the basics of how to perform one, ways you can examine your competitors’ marketing strategies to understand how and what they’re selling, and how a competitive analysis for search engine optimization can help you create better web content. Businesses that understand how to use the results of a competitive analysis effectively are much more likely to succeed.
Competitive Analysis Frameworks 20m • 7 Lições • Intermediário In these lessons on Competitive Analysis Frameworks, you will learn some ways to analyze your competitors using common market frameworks. Using these frameworks, collecting information, and applying that information to make data-driven decisions can help you succeed. Evaluating your competition with them can help you position your business in the competitive landscape. Using these tools to successfully analyze your competition can keep you one step ahead of your competitors.
Product Roadmaps and Product Development 19m • 7 Lições • Intermediário Successful creation of a product management roadmap will be core to your success as a product manager. KnowledgeCity’s Product Roadmaps and Product Development course lays out the key aspects of what a product roadmap is, how it fits with product strategy, and the development process.
Designing a Product Roadmap 16m • 6 Lições • Intermediário An efficient and effective product management roadmap will be core to your success as a product manager. KnowledgeCity’s Designing a Product Roadmap course lays out the key aspects of identifying stakeholders and research needs, and how to create your initial product roadmap.
Maintaining a Product Roadmap 21m • 7 Lições • Intermediário Learning how you can maintain your product roadmap will be core to your success as a product manager. KnowledgeCity’s Maintaining a Product Roadmap course lays out the key aspects of how to keep your roadmap relevant through constant updates via a structured process, which includes reviewing and revising with key stakeholders.
Sales Skills 12m • 5 Lições • Iniciante This course on Sales Skills will cover the key skills you need to succeed in the world of sales, whether you’re just getting started or have been selling for years. You will also discover strategies you can use to improve your skills, as well as the importance of being sincere in your communications and transparent in your interactions. Finally, recognize that these components work together to create a trusting, mutually beneficial bond with customers.
Selling Strategies 14m • 5 Lições • Iniciante In this course on Selling Strategy, you will learn how to become an expert in your product or service industry so you can demonstrate its value to your customer. You’ll also learn about buying behaviors as well as techniques and strategies you can use to address those behaviors. Finally, you will gain valuable negotiating tips along with how to overcome the most common objections your customers may use in considering a purchase, all while maintaining a trusting, lasting relationship with them.
Product Management Basics 9m • 3 Lições • Iniciante This course introduces the definition of product management and what the field of product management entails. You will learn its importance and how product management factors into a corporation’s operations.
Introduction to Product Development 12m • 3 Lições • Iniciante This course explains the product development process and how companies manage it. You’ll learn about new products, the life cycles of products, and the main product management systems.
Roles and Traits of Product Managers 10m • 3 Lições • Iniciante This course discusses the roles and essential characteristics of product managers. You will learn about how product managers run their teams and what traits they need to embody so they can succeed.
The Basics of Ideation 11m • 3 Lições • Iniciante These lessons will define ideation and address its advantages to you, your team, and your organization. You will also learn the types of innovation to consider in marketing and techniques you can use for your own idea generation.
Conditions for Ideation 9m • 3 Lições • Iniciante In these lessons, you will learn how to set the groundwork for running your own ideation session. You will also learn about the conditions needed to set up a successful session and boost productivity, such as setting goals, controlling environmental conditions, and managing ideation biases. 
Ideation in Action 14m • 3 Lições • Iniciante In these lessons, you’ll learn how to run an effective ideation session. You’ll also learn about best practices, such as setting an agenda and goals, and how to manage the actual ideation session. Finally, you’ll gain knowledge of how to categorize your ideas, prioritize them, and act on the best ones.
Design Thinking 28m • 14 Lições • Avançado
Aprovado por
Project Management Institute (PMI®) Society for Human Resource Management (SHRM®)
You've probably heard the term “Design Thinking” as something innovative companies use to improve their competitiveness and stay one step ahead of their competition. This course will explain what Design Thinking is and the creative edge it can give to your team. It will also lead you through the steps of the Design Thinking process, which you can implement immediately on your next business strategy or product launch.
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