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96 courses for 'Digital Marketing & Social Platforms'

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WordPress Beginner 3h 8m • 29 Lessons • Beginner In the Beginner WordPress course, you will learn how to use WordPress to create a simple website. You’ll learn basic information about the WordPress ecosystem like how to find hosting, and how to install and configure the software. We’ll also go over how to extend the software with plugins, add content, change the appearance of the site with themes, work with media, manage the software, and keep the website secure.

WordPress Beginner: Introducing WordPress (.org) 18m • 3 Lessons • Beginner In the Introducing WordPress module, you’ll learn about the WordPress ecosystem. This includes a look at the features that make WordPress so popular, including its open source license. In addition, you'll learn about the difference between the free downloadable version of WordPress available at WordPress.org and the hosted version available at WordPress.com. Finally, you’ll learn some criteria to consider when selecting a hosting provider for your WordPress website.

WordPress Beginner: Installation and Set-Up 22m • 3 Lessons • Beginner In the Installation and Set-up module, you will learn how to install and configure WordPress. First you will learn how to install WordPress on your web hosting account even if your hosting provider does not do it for you. You will also learn how to install WordPress on your computer. Finally, you will learn how to configure several very important settings in WordPress after you install it.

WordPress Beginner: Plugins 20m • 3 Lessons • Beginner In the WordPress Plugins module, you will learn how to extend WordPress functionality with plugins. First, you will learn what plugins are and the difference between free, “freemium,” and premium plugins. Next, you will learn how to evaluate free plugins and install them from the WordPress dashboard. Finally, you will learn how to install downloaded premium plugins.

WordPress Beginner: Creating/Managing Content 21m • 3 Lessons • Beginner In the Creating/Managing Content module, you will learn how to use WordPress to create and manage posts and pages. First, you will learn how to use the similar Posts and Pages screens to manage content, including applying bulk actions, putting content in the trash, and emptying the trash. You will also learn how to manage post taxonomies. You’ll learn the difference between posts and pages, and how to create them.

WordPress Beginner: Blocks/Editing 24m • 3 Lessons • Beginner In the Blocks/Editing module, you will learn how to use the two modes for editing content in WordPress. First, you will learn how to use the Block Editor, which is the default editor in the latest version of WordPress. After learning some of the built-in blocks, you will learn how to add more blocks to the editor. Then, you will learn how to use the Classic Editor.

WordPress Beginner: Media 19m • 3 Lessons • Beginner In the Media module, you will learn how to work with images and other media in WordPress. First you will learn about the Media Library, which you can use to upload and manage media. Then you will learn how to use WordPress’s built-in image editor to make basic changes to uploaded images. Finally, you will learn how to optimize images for your website.

WordPress Beginner: Themes 20m • 3 Lessons • Beginner In the Themes module, you will learn how to use themes to change the appearance of your WordPress website. First, you will learn how to install free community themes. Then you will learn how to install commercial premium themes. Finally, you will learn how to use the Customizer to change the settings after you install a theme.

WordPress Beginner: Management 18m • 3 Lessons • Beginner In the Management module, you will learn how to do some basic but very important management tasks within WordPress. First, you will learn how to import and export WordPress content. Then you will learn how to manage comments. Finally, you will learn how to update WordPress software, plugins, and themes.

WordPress Beginner: Security 19m • 3 Lessons • Beginner In the Security module you will learn how to keep a WordPress website secure and healthy. First, you will learn how to manage users, including administrators. Then you will learn how to use the Site Health screen to get recommendations for server-side improvements you can make for your website. Finally, you will learn how to use WordPress security plugins.

WordPress Intermediate 3h 58m • 37 Lessons • Intermediate In the WordPress Intermediate course, you will expand your WordPress knowledge. That will include using reusable blocks and block patterns to speed up your workflow, adding sidebars and widgets, using HTML and CSS in WordPress, adding search engine optimization (SEO) and e-commerce functionality, creating custom themes, and working with custom post types and taxonomies.

WordPress Intermediate: Blocks 24m • 3 Lessons • Intermediate In the Intermediate Blocks module, you will learn how to use blocks to improve your WordPress workflow. This will include creating and using reusable blocks to speed up the development process. In addition, you will learn how to create and use block patterns to add frequently used groups of blocks to your WordPress website.

WordPress Intermediate: Sidebars and Widgets 29m • 4 Lessons • Intermediate In the Sidebars and Widgets module, you will learn how to use sidebars, widgets, and page layouts to create a consistent look throughout your WordPress website. First, you will learn what sidebars are and how they are used. Next, you’ll explore how to change page layouts in classic and block themes. You will also learn how to add and edit widgets. Finally, you will learn how to use the Widget Options plugin to control the visibility of widgets based on several factors.

WordPress Intermediate: HTML & CSS 25m • 4 Lessons • Intermediate In this module, you will learn how to add HTML and CSS to your WordPress website. You’ll learn how to edit blocks as HTML and how to add CSS to the Customizer so you can apply style changes throughout the website. By discovering how to add CSS classes to both blocks and menu items, you can apply specific styles to those elements.

WordPress Intermediate: Search Engine Optimization (SEO) 36m • 5 Lessons • Intermediate In this module, you will discover how to maximize your WordPress website’s potential by enabling SEO functionality. First, you’ll learn how to connect your website to Google Analytics and Google Search Console so you can track your SEO progress. We will also go over how to install and implement three SEO plugins: Yoast SEO, Rank Math, and All-in-One SEO.

WordPress Intermediate: E-commerce 51m • 8 Lessons • Intermediate In this module, you will learn how to use plugins to sell products and services on your WordPress website. We will review several e-commerce plugins that you can use, along with some criteria by which to evaluate them. Next, you’ll learn about payment processors you can use to accept payments on your website. Finally, we’ll explore the uses of four different e-commerce plugins: WooCommerce, Easy Digital Downloads, MemberPress, and LearnDash.

WordPress Intermediate: Themes 48m • 7 Lessons • Intermediate In this module, you will explore how to change the look of your WordPress website with a custom theme. You’ll learn about the files that are required for both classic and block themes. By becoming familiar with stylesheets and templates, you will discover how to change the styling and layout of a custom theme. We’ll go over adding custom functions to a WordPress theme, and how to create a child theme.

WordPress Intermediate: Custom Posts or Taxonomies 18m • 4 Lessons • Intermediate In this module on Custom Post Types and Taxonomies, you will learn how to create new types of content for your WordPress website. You’ll explore the uses of custom post types and taxonomies, and how to use a plugin to create them. Finally, you will learn how to add custom post types and taxonomies to a WordPress theme.

WordPress Advanced 4h 45m • 32 Lessons • Advanced This WordPress Advanced course will teach you advanced skills for extending your WordPress website. We will explore form builders, page builders, website performance, block themes, and plugins. By the end of this course, you will be able to use builders to create forms and advanced page layouts, use best practices to optimize your WordPress website, and write code to create block themes and plugins.

WordPress Advanced: Form Builders 51m • 6 Lessons • Advanced In this course, you will learn how to extend WordPress functionality by using plugins to create forms. We will explore evaluating, installing, and using several popular form builder plugins. The plugins we will evaluate include free, freemium, and premium options. By the end of this course, you will be able to select an appropriate form builder plugin and create a contact form for your WordPress website.

WordPress Advanced: Page Builders 1h • 6 Lessons • Advanced In this course, you will learn how to create advanced page layouts using page builders. We will explore evaluating, installing, and using popular form builder extensions, including plugins and themes. The extensions we will evaluate include both freemium and premium options. By the end of this course, you will be able to select a page builder extension and use it with a starter template to create an advanced page layout.

WordPress Advanced: Improving Page Speed 49m • 5 Lessons • Advanced In this course, you will learn how to optimize your website so each page loads quickly. We will explore tools you can use to measure page speed, review some options for optimizing images, discuss caching and CDN, and evaluate two plugins that can help make your website load faster. By the end of this course, you will be able to evaluate the speed at which your website loads and use best practices and tools to make it load faster.

WordPress Advanced: Advanced Themes 1h 2m • 6 Lessons • Advanced In this course, you will learn how to use HTML, JSON, and the site editor to create a block theme. We will explore the files needed to create a block theme, templates and template parts, and a theme.json file for a block theme. We will also add custom fonts and global style variations to the theme.json file. By the end of this course, you will be able to create a custom block theme.

WordPress Advanced: Creating New Plugins 1h • 7 Lessons • Advanced In this course, you will learn how to use PHP to create a custom WordPress plugin. We will explore the files needed to create a plugin, learn about hooks, and discuss the basics of plugin security. We will also add an administration menu, create a plugin settings page, discuss roles and capabilities, and learn how to add a shortcode. By the end of this course, you will be able to create a custom WordPress plugin.

Google Analytics Advanced 2h 14m • 26 Lessons • Advanced Google Analytics 4 is now Google’s default analytics program. Google has even announced the closure of all the older Google Analytics programs. Learning GA 4 is a must for anyone in the digital marketing field. This course will cover the advanced options and strategies you need to know on this platform.

Tracking User Site Engagement in Google Analytics 22m • 3 Lessons • Advanced Google is the largest search engine by user account. Google analytics 4 is the preferred tracking system for tracking website data. Google analytics has been the default industry standard for website data monitoring and with users now being forced to create the new Google analytics 4 accounts it’s a good time to learn and even master this analytics platform.

Google Analytics Custom Dimensions 15m • 3 Lessons • Advanced The explorer reports in Google analytics 4 provide some of the most advanced options for custom tracking and even provide options not found in standard Google analytics reporting. This chapter will focus on how best to use these reports to refine data collection and reporting. Additionally, the requirements for custom reporting are reviewed.

Google Analytics Custom and Calculated Metrics 17m • 3 Lessons • Advanced Google analytics provides a large verity of metrics but sometimes there is not a metrics for something you need to track. In this case Google analytics 4 provides an option to build out custom metrics for items that would not otherwise be tracked.

Google Analytics Filter Management 13m • 3 Lessons • Advanced This chapter will review and explain the options for filters and other data exclusion options. These functions include usage and options for standard filters such as the IP and developer filters along with other options to filter data such as the usage of the filter function in reports.

Site Searching with Google Analytics 20m • 4 Lessons • Advanced This chapter will review and explain customer drop-off and pain points. Customer pain points are website functions or pages where customers may be having issues. Google analytics 4 with some setup can show the sections of the website the users are having issues with.

Channels and Custom Groupings in Google Analytics 11m • 3 Lessons • Advanced This chapter will review and explain website traffic channels. These are used to categorize traffic based on the source on the web it came from. This information can be used in a number of ways including reviewing the traffic from marketing sources or building and directing new content marketing.

Attracting Traffic and Improving Site Engagement with Google Analytics 18m • 3 Lessons • Advanced This chapter will review and explain website traffic and how things such as content and call to action can affect the user experience. Google Analytics is a powerful tool for understanding how users interact with websites and even offers things like A/B testing that will provide additional information on different content and calls to action if it is set up correctly.

Debugging with Google Analytics 12m • 2 Lessons • Advanced This chapter will review and explain the common issues related to Google tags and Google analytics bugs that can affect account reporting. There are three tools that anyone with advanced Google training should know how to use, this selection of videos covers these tools and how they relate to troubleshooting and correcting Google tag problems.

Beginner Google Analytics 2h 42m • 31 Lessons • Beginner Google Analytics is a program that provides large amounts of information in easy to view and easy to understand formats. This program is a powerful decision-making asset, for online marketing managers, providing vital insight of consumer behavior and website functionality. From website load speed and content problems to monitoring goals and conversions this program is essential for businesses today.

Getting Started with Google Analytics 31m • 5 Lessons • Beginner In these lessons you’ll discover how to develop your website and grow your business with Google Analytics. We’ll also address the inner workings of Google Analytics and what data it tracks. You’ll also be able to define common terms used in Google Analytics, and know how to create an account.

Navigating Google Analytics and Realtime Report 21m • 3 Lessons • Beginner In this course, you will learn how to connect Google Analytics to your WordPress and Shopify websites. You’ll learn where to get the code and how to apply it to set up analytics. You will also learn how to use the user interface functions and features. This includes acquisition reports, real-time reports, exit pages, and more. By the end of this course, you will know how to use Google Analytics with your site to make effective changes and decisions.

Google Analytics: Audience and Acquisition Reports 43m • 7 Lessons • Beginner In this course, you will learn how to review audience and acquisition reports. You will also learn how to review your active users and their demographics, interest, and geo location data. By the end of this course, you will know how to use this data to make effective decisions about your site.

Google Analytics: Behavior Reports and Conversations 30m • 8 Lessons • Beginner In these lessons, we’ll illustrate how Google Analytics can help you examine who is visiting your website and how to define behavior. We’ll also analyze patterns in web use and how they relate the success of your website. You’ll also discover how to use the search console, and understand site speed and how to manage it.

Google Analytics: Admin, Summary Reports, and Goal Conversions 33m • 6 Lessons • Beginner In these lessons, you will learn what goals and conversions are, and how to set them up for your site. You will also learn to adjust the view and level settings in Google Analytics.

Google Analytics Intermediate 2h 11m • 23 Lessons • Intermediate In this Intermediate Google Analytics course, taught by Christopher Pittman, covers everything from the changes to GA4 to interface and traffic upgrades. Viewers will cover the changes to the user interface from Google analytics UA accounts to the New GA4. As well as the advantages of using Google’s GA4 platform. Viewers will also cover how to change the standard data reports, such as the User Acquisition Report.

Review and Transition into Google Analytics 4 18m • 3 Lessons • Intermediate Covers the changes to the user interface from Google analytics UA accounts to the New GA4. As well as the advantages of using Google’s GA4 platform. It provides critical information about the platform primarily for new uses and for those transitioning from UA to GA4 accounts and serves as a basis for the other modules in this course.

Analysis Hub in Analytics 23m • 4 Lessons • Intermediate Covers the explore tab, including, setting up custom reports, why you would use them and some of the most useful custom reports. The goal of this section is to get the user thinking about the uses and applications of custom reporting with the broader GA4 account and how the option in the explore section can be used. The Module also covers how to build and modify explorer reports.

Analytics Data Filtering and Segmentation 26m • 4 Lessons • Intermediate Covers how to change the standard data reports, such as, the User acquisition report. This section starts by discussing the lose of the view section in the transition from UA accounts and will walk users though changing standard reports, adding and removing items, and fully customizing reports. This module is particularly useful for understanding the library tab functionality and changing the order of the reporting or reassigning the reporting snapshot.

Analytics Report Collections 33m • 5 Lessons • Intermediate This module is devoted to a deeper dive into each major reporting section within the life cycle collection of reports. This module discusses the more advanced uses of each of these sections and why they are useful. Any additional setting or configurations needed for each reporting section is also discussed.

Remarketing in Analytics 9m • 2 Lessons • Intermediate Covers the main functions of remarketing and what is required from both the Google AdWords account and the Google analytics account for remarketing to function properly. Remarketing can be one of the higher converting Ad campaigns but to get remarketing to work correctly there are several steps that must be completed in the AdWords and analytics accounts. This module walks uses thru the steps required for remarketing set up.

Analytics Spam and Spam Proofing 17m • 3 Lessons • Intermediate This Module of videos is devoted to spam and bot traffic detection, filtering in GA4, and recognizing the difference between bot traffic and internal users. This section will provide options for monitoring and dealing with the traffic that can falsely skew reporting data.

Mailchimp Fundamentals 2h 14m • 17 Lessons • Beginner In this foundational course, you will learn creative techniques for designing and managing email campaigns in Mailchimp. Discover how to set up a Mailchimp account, navigate the dashboard, import contacts, create and evaluate campaigns, modify templates, understand analytics, and integrate with outside applications for optimal email marketing effectiveness.

Getting Started with Mailchimp 23m • 3 Lessons • Beginner In this fundamentals course, you will learn how to quickly set up a new Mailchimp account, understand and navigate the main dashboard, and import new contacts.

Campaign Basics in Mailchimp 25m • 3 Lessons • Beginner In this course, you will learn how to create new campaigns, evaluate existing campaigns, and set up an A/B testing campaign in Mailchimp.

Using Templates in Mailchimp 26m • 3 Lessons • Beginner This course will show you how to use templates in Mailchimp, including editing the content and style of templates for email marketing campaigns.

Understanding Analytics in Mailchimp 27m • 3 Lessons • Beginner In this course you will learn how to create journeys, review analytics, and determine future content based on report statistics.

Integrating Mailchimp with other Services 27m • 3 Lessons • Beginner In this course, you will learn how to integrate and connect Mailchimp with outside applications by exploring various integrations, including WordPress and Facebook Lead Ads.

Facebook for Business 2015 51m • 35 Lessons • Beginner Since its initial rise to prominence, Facebook has impacted the marketing world dramatically. This online training program teaches you how to effectively use Facebook as a part of your marketing plan. This course walks you through the process of creating your business page and how to use it to increase product exposure and improve sales. Additionally, you'll learn about paid Facebook Ads and how to fine tune your company content to fit your audience.

LinkedIn for Business 50m • 40 Lessons • Beginner LinkedIn sets itself apart from its peers in the social networking space with its direct focus on business. Our LinkedIn for Business online training course details how to best use this social network to your advantage. The course covers the advantages of groups and subgroups as well as how to properly engage in discussions. Find out how LinkedIn can help your business grow now.

Twitter for Business 30m • 24 Lessons • Beginner After Twitter launched over the Summer of 2006, it quickly grew to become one of the largest social networking services in the world. This online training program teaches you how to harness this vast social network to help your business. Twitter gives your business a voice and a chance to interact with customers in real time. To top things off, this online training course details how to effectively use Twitter in your digital marketing plan.

YouTube for Business 22m • 22 Lessons • Beginner When most people hear the term, "search engine," most immediately think of Google, Yahoo, or Bing. What people often forget, however, is YouTube. In reality, YouTube sits near the top of the list as the world's second most used search engine. These online video tutorials walk you through the process of setting up and using your YouTube account. In addition to basic functions like how to create and publish videos, you'll also learn how to maximize your channel for SEO.

Pinterest for Business 17m • 16 Lessons • Beginner This course explores the features that make Pinterest a unique platform in the social media space. The Pinterest for Business online video training course details Pinterest's demographics to give you a better understanding of its audience. This insight provides you with the information you need to develop a successful Pinterest marketing strategy. Finally, learn the specifics of creating your profile and managing your board to grow your business.

Facebook for Marketing 2h 12m • 27 Lessons • Beginner Build your businesses social media identity with this Facebook marketing course. You will learn the basics of social media marketing on the platform, how to use the many publishing tools, and even begin marketing your business with ads, posts, and more.

Social Media Marketing with Facebook 28m • 5 Lessons • Beginner In this course, you will learn how to create a content calendar, create a social media calendar, analyze ad insights, run statistical reports, develop offers and how to promote your page from the very beginning of creation.

Publishing Tools in Facebook 19m • 4 Lessons • Beginner In this course, you will learn how to determine which publishing tools are used for managing posts and videos.

Managing Graphics and Videos in Facebook 17m • 4 Lessons • Beginner In this course, you will learn how to create albums to upload images into, upload images, image restrictions, upload videos and create your profile and covers for your business page.

Marketing with Facebook Live 26m • 5 Lessons • Beginner In this course, you will learn how to manage your settings for Facebook Live, record and edit live videos, post videos, and manage videos.

Advertising on Facebook 37m • 7 Lessons • Beginner In this course, you will learn how to use the ad center, promote automated ads, create new ads, boost existing ads, and an overview of the ads manager.

Facebook for Business 2021 2h 3m • 27 Lessons • Beginner Begin your social media journey for your business with this Facebook for business course. You will learn how create your business account and build your businesses page. You will dive deep into Facebooks many helpful settings, and being learning how to post on your business page.

Getting Started With Facebook 10m • 3 Lessons • Beginner In these lessons, you will learn why Facebook is considered the must-use application for social media marketing. You’ll also learn how Facebook allows you to target a specific audience through paid campaigns and advertisements. We will cover common terms used in Facebook for Business and complete an overview of a Facebook business page functions. You’ll also discover the components of a Facebook business page and how it can be used to attract customers.

Creating a Facebook Business Page 24m • 6 Lessons • Beginner In this course, you will learn how to create and set up your business page. We will cover establishing page identity, adding relevant information, and go over preferences and free business tools that can enhance your page’s relevance.

Facebook Business Page Settings 47m • 9 Lessons • Beginner In this course, you will learn how to set up page settings that will get the business page ready for optimum performance. This includes general settings, messaging, page information, and templates and tabs.

Creating Posts in Facebook 38m • 7 Lessons • Beginner In this course, you will learn how to identify different elements of a post, types of posts, how to schedule posts, pin posts, and create posts. You will also learn how to create event posts for both live and virtual audiences, and how to analyze insights from posts.

SurveyMonkey 1h 7m • 13 Lessons • Beginner In this course, you will learn efficient techniques for designing and managing surveys in SurveyMonkey. You will discover how to set up a survey, create questions that get great results, add pages and branching logic, send surveys, collect results, and share and present survey results. By the end of this course, you will have the tools you need to create, manage, and analyze surveys with SurveyMonkey.

SurveyMonkey: Getting Started 35m • 5 Lessons • Beginner In this course, you will learn how to efficiently set up a new survey, find and edit questions from the SurveyMonkey question bank, learn how to write good survey questions, discover when to use different survey question types, use branching logic, and share the survey preview prior to sending it out. By the end of this course, you will be able to use SurveyMonkey to create effective and useful surveys.

SurveyMonkey: Sending Surveys and Collecting Results 13m • 3 Lessons • Beginner In this course, you will learn how to select the collection method for a target audience, use web links and social media collectors, and collect and enter responses manually after sending out a survey. By the end of this course, you will be able to craft surveys that focus on your target audience, as well as understand the various survey collection methods available in SurveyMonkey.

SurveyMonkey: Analyzing Survey Results 16m • 3 Lessons • Beginner In this course, you will learn how to stop and close a survey, view individual and survey results while spotting trends, and share and present survey results. We will explore how analyzing survey results carefully can provide a snapshot of the bigger picture and explain how to export and print results so you can collaborate with others while reviewing the data.

SEO and Backlink Building 1h 28m • 31 Lessons • Intermediate In this SEO and Backlink Building course, you will learn the basics of search engine optimization and the techniques for getting backlinks, one of the most important tactics for ranking high on search engines. You will also learn why the first step in search engine optimization is creating quality content that other websites want to link to.

Basics of Search Engine Optimization (SEO) 14m • 6 Lessons • Intermediate Search engines are the main source of free traffic to a website or blog. Until you understand how search engines work, you can’t learn the tactics for drawing search engines to your site and the methods to rank highly on search results. In this course, we’ll discuss how search engines determine those results and why search engines care so much about making sure those results are valuable to searchers.

On-Page and Off-Page SEO 9m • 3 Lessons • Intermediate In On-Page and Off-Page SEO, we will discuss what information you should consider putting on your web page, where you should put the information, and why. We will also explain why links from other websites are critical for ranking highly on search engine results pages.

Market Research for SEO 17m • 4 Lessons • Intermediate In Market Research for SEO, we will discuss the importance of market research in defining your SEO efforts. We will also look at how knowing your customers and doing competitive market research can affect SEO.

Tools for Backlink Building 14m • 5 Lessons • Intermediate In Tools for Backlink Building, we will provide an overview of several popular search engine optimization tools. This includes both tools available for free and some of the popular tools SEO professionals invest in for advanced analytics.

Link-Building Tactics 21m • 8 Lessons • Intermediate Quality web content facilitates backlink building. From there, the task is making that content findable. In Link Building Tactics, you will learn how to use social media, email marketing, and guest blogging to make content visible to more people. We’ll also explore what not to do when striving for backlinks.

Measuring and Tracking SEO Results 8m • 3 Lessons • Intermediate In Measuring and Tracking SEO Results, we will show how to track SEO efforts. We will discuss how to monitor web page traffic and visitor flow, how Semrush can help you analyze link building, and how an SEO management spreadsheet can provide a big picture of your SEO efforts.

Designing a User-Friendly Website 1h 8m • 23 Lessons • Beginner In this Designing a User-Friendly Website course, you will learn various techniques for making a website appealing and accessible to target audiences. You will discover the secrets to UX Design, including how to communicate content clearly, maximize your message with media, create top-notch navigation systems, and create a home page and content pages to provide exactly what users are looking for. You’ll also learn how to acquire visitors using keywords in search engines and how to design user-fr

What Defines a User-Friendly Website? 9m • 3 Lessons • Beginner In these lessons, you’ll become familiar with the concept of UX design. You’ll learn to describe what UX design is and how to implement it on your website from the beginning to the planning stage.

Creating User-Friendly Content that Communicates Clearly 8m • 3 Lessons • Beginner In these lessons, you will learn what it means to clearly communicate content, including successful actions, warnings and confirmations, and error messages. Learn to plan your strategy for content and branding using UX design principles.

User-Friendly Media that Maximizes your Message 8m • 3 Lessons • Beginner In these lessons, you will learn about the various types of images that can be used on websites and how to determine which type you should use. We’ll go over how to select relevant images that fit with your website’s content, and you’ll see some examples of just how important playable media has become for websites.

Navigating a Website with Ease 12m • 3 Lessons • Beginner Learn about the importance in of providing users with navigation that’s both intuitive and easy to access. In these lessons, you’ll see what visual cues are and how they apply to website navigation. You’ll also learn why navigation testing is key to both functionality and design.

User-Friendly Website Homepages 6m • 3 Lessons • Beginner Your home page is key to the success of your website and often determines whether or not a visitor will stay on your site and revisit it in the future. In these lessons, you’ll learn how to structure your home page and identify design principles for your home page’s organization.

User-Friendly Product and Landing Pages 10m • 3 Lessons • Beginner In these lessons, you’ll learn how to put relevant content on your sub-pages and identify when you should create a new sub-page. Learn about adding keywords to your site so that visitors can find you in search engine queries using their native language.

User-Friendly Forms and Feedback 11m • 3 Lessons • Beginner In these lessons, you’ll learn how to design and organize forms on your website to collect user information. We’ll also cover how to provide user-friendly form feedback to your customers when necessary.

SEO Foundations 3h 35m • 33 Lessons • Beginner In this SEO Foundations course, we cover the differences between Desktop and mobile SEO, the advantages of a responsive website design, website Indexing, and how SEO can affect your business. The primary point we came back to is websites need to be built for bots and people. Lastly, we covered how user behavior can affect website SEO. For example, how user time on-site, click through rate, and bounce rate can be used as ranking signals for search engines.

SEO Introduction 30m • 4 Lessons • Beginner In these lessons, we cover the differences between desktop and mobile SEO, the advantages of a responsive website design, website indexing, and how SEO can affect your business.

SEO Basics 37m • 5 Lessons • Beginner In these lessons, we'll dive into search engine crawling, linking, keywords, and how to avoid penalties when building websites for conducting SEO work. These lessons will also go over the advanced tools needed for keyword research and how to see what keywords your competition is ranking for. Last, we'll go over how to use keywords on the website for best results in SEO.

SEO and Content Optimization 40m • 5 Lessons • Beginner These lessons cover link building and what a hyperlink is, how to avoid penalties when conducting link building, website construction as it relates to SEO and keywords within the website. Content optimization along with personalized search are also covered and are most useful in understanding why someone else’s search for the same keywords presents different results.

On-Site SEO 34m • 6 Lessons • Beginner In these lessons, we cover alt text, headings and keywords, internal link building, meta descriptions, and how page speed and navigation affect customer behavior. These lessons provide the keys for website backend optimization focusing on the use of a CSS platform.

Off-Site SEO 11m • 2 Lessons • Beginner In these lessons, the focus is long-form content SEO alongside local and international off-site SEO. This module is useful if you ever wondered how long-form content is different or if local off-page SEO strategies will be similar if you expand to a new market or nation.

Technical SEO 24m • 4 Lessons • Beginner In these lessons, we get into the coding and deep website backend SEO that often gets overlooked by even senior website developers. Items covered include how website code can affect SEO, indexing, microformats and website crawling.

Measuring SEO Effectiveness 21m • 3 Lessons • Beginner In these lessons, the focus is on keyword and backlink analysis. By the end of these lessons, you should be able to separate good backlinks from questionable ones, explain what programs can be used to research keywords and build traffic projections based on this keyword research.

SEO Uses 12m • 2 Lessons • Beginner In these lessons, we cover how SEO can affect every aspect of your online marketing from paid search to social media, and how everything online comes back to website SEO.