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Google Analytics Intermediate
Continue your analytical tracking journey with this intermediate coursePreview the first lesson free — get full access to all 23 lessons.
Intermediate Provider : Christopher Pittman 8 chapters · 23 Lessons · 2h 11m in Arabic, German, English, Spanish, French, Portuguese, Urdu, Chinese
Course Description
In this Intermediate Google Analytics course, taught by Christopher Pittman, covers everything from the changes to GA4 to interface and traffic upgrades. Viewers will cover the changes to the user interface from Google analytics UA accounts to the New GA4. As well as the advantages of using Google’s GA4 platform. Viewers will also cover how to change the standard data reports, such as the User Acquisition Report.
What You'll Learn
- Set up and install Google Analytics, including the installation changes for GA4 accounts
- Navigate the GA4 interface and locate the explore reports tab
- Modify standard reports such as the User Acquisition Report and build custom reports
- Configure the additional settings required for proper Engagement and Monetization tracking
- Identify the items required for remarketing in Google and check AdWords account linking
- Filter or block unwanted website spam and traffic in GA4
Key Takeaways
- This intermediate course covers the changes from Google Analytics UA accounts to the new GA4 platform and the advantages of using GA4.
- Standard reports such as the User Acquisition Report can be changed and modified, and custom reports can be built.
- Additional settings must be in place for proper Engagement and Monetization tracking.
- Remarketing in Google requires specific items, including checking AdWords account linking in Google Analytics.
- Unwanted traffic and website spam can be filtered or blocked in GA4.
Frequently Asked Questions
What does this Google Analytics Intermediate course cover?
It covers the changes from Google Analytics UA accounts to the new GA4, the GA4 interface and where to find items like the explore tab, modifying standard reports, Engagement and Monetization tracking settings, remarketing and AdWords linking, and how to filter or block unwanted traffic and website spam in GA4.
Who teaches this course?
The course is taught by Christopher Pittman.
What skills will I gain from this course?
The course develops skills in Analytics, Google Analytics, Web Analytics, Video Analytics, Advanced Analytics, and supports Google Analytics Certification.
Will the course explain the differences between UA and GA4?
Yes. It reviews the changes to the user interface from Google Analytics UA accounts to the new GA4, the changes to installation for GA4 accounts, and the advantages of using Google's GA4 platform.
Does the course cover remarketing?
Yes. It covers what items are required for remarketing in Google, remarketing using Google Analytics, and how to check AdWords account linking for remarketing.
