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Beginner Google Analytics
Explore the basics of Google AnalyticsPreview the first lesson free — get full access to all 31 lessons.
Beginner Provider : Christopher Pittman 7 chapters · 31 Lessons · 2h 42m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Google Analytics is a program that provides large amounts of information in easy to view and easy to understand formats. This program is a powerful decision-making asset, for online marketing managers, providing vital insight of consumer behavior and website functionality. From website load speed and content problems to monitoring goals and conversions this program is essential for businesses today. Google Analytics is a program that provides large amounts of information in easy to view and easy to understand formats. This program is a powerful decision-making asset, for online marketing managers, providing vital insight of consumer behavior and website functionality. From website load speed and content problems to monitoring goals and conversions this program is essential for businesses today.
This course will cover the basics of Google Analytics, overall functionality, and features. You will learn the terms required as well as how to understand the standard reports provided by Google Analytics. Topic covered also include account set up, AdWords and search console integration.
What You'll Learn
- Understand the usage and advantages of Google Analytics for online marketing and business decisions
- Learn key terms and concepts, including the fifteen terms covered in Google Analytics
- Create a Google Analytics account and connect it to a website
- Navigate the basic Google Analytics user interface and standard reports
- Interpret the Realtime, Audience, Acquisition, and Behavior reports
- Set up goals, conversions, e-commerce settings, and integrate AdWords and Search Console
Key Takeaways
- Google Analytics presents large amounts of information in easy to view and easy to understand formats, making it a powerful decision-making asset for online marketing managers.
- The program provides insight into consumer behavior and website functionality, from website load speed and content problems to monitoring goals and conversions.
- The course covers the basics of Google Analytics, its overall functionality, and its features, including the terms required to understand the standard reports.
- Account setup topics include creating an account, connecting Analytics to a website, and integrating AdWords and Search Console.
- Reporting topics span the Realtime, Audience, Acquisition, and Behavior reports, along with goals, conversions, goal pathing, and e-commerce settings.
Frequently Asked Questions
Who is this course for?
It is aimed at online marketing managers and businesses that want to use Google Analytics as a decision-making asset for insight into consumer behavior and website functionality.
What does this beginner course cover?
It covers the basics of Google Analytics, overall functionality, and features, including the terms required, how to understand the standard reports, account setup, and AdWords and Search Console integration.
What are the learning objectives?
To understand the usage and advantages of Google Analytics, understand key terms and concepts related to Google Analytics, and understand the basic user interface in Google Analytics.
What reports and features will I learn about?
You will learn about the Realtime, Audience, Acquisition, and Behavior reports, plus site content, site speed, events, goals and conversions, goal pathing, e-commerce settings, and admin panel settings.
What skills does this course relate to?
It relates to Analytics, Category Analytics, Google Analytics, Marketing Analytics, Web Analytics, and Google Analytics Certification.
