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KnowledgeCity

Facebook for Marketing

Market your business page with this Facebook for marketing course
Preview the first lesson free — get full access to all 27 lessons.
Course: On-Demand
Beginner Provider Constance M. Drew  7 chapters ·  27 Lessons ·  2h 12m  in Arabic, German, English, Spanish, French, Portuguese, Chinese 

Course Description

This Facebook for Marketing course, taught by Constance M Drew, builds off of basic profile building knowledge, showing viewers how to grow traffic to their profile. Viewers will learn how social media marketing works on Facebook by taking a look at different page tools, such as page insights. From there, viewers will understand how to elevate their posts by using the different publishing tools in Facebook. Viewers will understand how ads work on Facebook, as well as learn how to post their first ads to the platform.

What You'll Learn

  • Understand how social media marketing works on Facebook
  • Upgrade your posting using Facebook publishing tools such as Creator Studio and Business Suite
  • Create and run ads on your page, including boosting and automated ads
  • Record and work with Facebook Live videos
  • Manage your page's graphics and videos, including albums, images, and uploads
  • Use page tools like Insights and Reports to grow traffic to your profile

Key Takeaways

  • The course builds off of basic profile building knowledge to show how to grow traffic to a profile.
  • Page tools such as page insights are used to understand how social media marketing works on Facebook.
  • Facebook publishing tools, including Creator Studio and Business Suite, help elevate and upgrade posts.
  • Viewers learn how ads work on Facebook and how to post their first ads to the platform.
  • The course covers recording, editing, posting, and managing Facebook videos, including Facebook Live.

Frequently Asked Questions

Who is this Facebook for Marketing course for?

It is for viewers who already have basic profile building knowledge and want to grow traffic to their profile through Facebook marketing.

Who teaches this course?

The course is taught by Constance M Drew.

What will I learn about Facebook ads?

You will understand how ads work on Facebook and learn how to post your first ads, covering topics like your first ad campaign, ad limits, the Ad Center, automated and boosted ads, and Ads Manager.

Does this course cover Facebook video?

Yes. It covers recording, editing, posting, and managing videos, including working with Facebook Live videos, as well as uploading images and managing albums and graphics.

What page tools does the course cover for marketing?

It covers page tools such as Insights and Reports, along with publishing tools like Creator Studio and Business Suite, and features like cross posting and promoting your page.