Off-Site SEO

Name: Off-Site SEO
Author: Christopher Pittman

Learn how SEO can affect your business

Preview the first lesson free — get full access to all 2 lessons.

Course: On-Demand

In this video we're gonna talk about long-form content. I'm going back to our Whirlpool site so that you guys can see an example of long-form content. For this example it's something like 9,000 words is what we've written here. 800, or 8,911 words is the total text length of this page, so we're looking at 90 words short of 9,000 words total. So, this would be an example of a long-form article. The reason why long-form content is important is it's going to typically rank better in search engines, it's going to allow us to rank for a few additional keywords, and it typically has a better performance rate, time on site and of course user intent, that kinda thing. User intent indicators for Google actually help drive your rankings. So, let's hop through and talk about what this is a little bit, and why we decided to go with such a long article for this. Like I said, this is an example of long-form content. Long-form content needs to be about 1,200 words, sometimes can be 1,000 words, but a typical page that we're trying to rank we're gonna shoot for around 300, 350 on the word count where long-form content we're doing 1,200, 1,000 words on a long-form content. And on this particular site we actually went, again, 800, 8,911 words for this purpose. And we've received a lot of links, so that's another point of long-form content is you get additional links and additional pieces that we wouldn't have gotten otherwise. So, like I said, this is a rather lengthy article. It's broken out into subheadings. So, you guys can go back to H1, our headings video, and I discuss the importance of H1, H2 headings, why they're important to SEO, and why we need those. And as you can see here, we've got this broke out. We even have a few references in each of these sections. So, as you go through this it's actually pretty in depth on why we need Whirlpools, what's the difference between a deck mount and a wall mount, all those pieces we actually discuss those. And we actually discuss these in, briefly throughout the website, but on this page we actually accumulated all that data and made one long-form content article that's been linked to about 700 times. So, in various places for this website. So, that's long-form content with our WordPress website. If you're using Yoast SEO you want to mark it as cornerstone content, and it will give you some additional options and some additional metrics that you wouldn't have had without the cornerstone content, such as it actually will look at additional word counts, it'll look at your site title length, and it'll go through and actually look at additional keywords and things within our text. So, that's been a long-form content. Long-form content is gonna get us more links, it's going to allow us to rank better, it's going to give us more user time on site for that content, and it generally will generate some backlinks for us for free.

Beginner Provider : Christopher Pittman 2 Lessons · 11m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

In these lessons, the focus is long form content SEO along side local and international off-site SEO. This module is particularly useful if you ever wondered how long form content is different or if local off page SEO strategies will be similar if you expand to a new market or nation. We cover the advantages and disadvantages of long form content and how most of the processes used for local SEO can be repeated for new markets.

What You'll Learn

Define long-form content and explain the advantages it can offer
Explain how long-form content can affect conversion rates
Identify examples of long-form content
Distinguish the differences between short-form and long-form content
Apply local off-site SEO strategies and repeat the process for new markets and nations

Key Takeaways

The module focuses on long-form content SEO alongside local and international off-site SEO.
It covers both the advantages and disadvantages of long-form content.
Most of the processes used for local SEO can be repeated when expanding to new markets or nations.
Long-form content can affect conversion rates and differs from short-form content.

Frequently Asked Questions

What does this course cover?

It focuses on long-form content SEO alongside local and international off-site SEO, including the advantages and disadvantages of long-form content and how local SEO processes can be repeated for new markets.

Who is this module useful for?

It is particularly useful if you have ever wondered how long-form content is different, or whether local off-page SEO strategies will be similar when you expand to a new market or nation.

What lessons are included?

The course includes two lessons: Blogs and Other Long-Form Content, and Local and International Off-Site SEO.

What skills does this course help build?

It supports skills including Advanced Search Engine Optimization, Content Strategy, International SEO Software, Off-Page Optimization (SEO), Search Engine Optimization, and SEO Certification.

What will I be able to do regarding long-form content?

You will be able to define long-form content and its advantages, explain how it can affect conversion rates, identify examples of it, and explain the differences between short and long-form content.