On-Site SEO

Name: On-Site SEO
Author: Christopher Pittman

Learn how SEO can affect your business

Preview the first lesson free — get full access to all 6 lessons.

Course: On-Demand

In this video, we'll talk about headers and why headers are important for SEO. How we use those too and to better define our content and better define accessibility for our website. So, let's dive into this. Let's go ahead and start it. So, headers can help users and search engines understand our site context and what we're trying to do with our website. Headers also define which parts of our content are important, show how they're interconnected. So if I have a blog with multiple pieces, I can break that down based on headers. So, here we're using WordPress. I've got a header one and I've got a header two. And typically we'd use header two once we're in about 300, 350 words is a separate header. But in this case, the design of the website actually facilitates this quite subtly. So, that's why it's header one and header two here. Let's look at what this looks like on the front-end of the site. This is in the website coding. How we get to this is we use our inspect. So if we go right here to our website, this is our header one, this is our header two. And Google actually uses headers for determining what... Here's our header one, here's our header two as HTML code. It's important because headers will be used for accessibility of content. So, people with visual impairments will have the website read to them and it will actually skip to header sections. So if we have a header one, it'll read them header one, and it'll read header two. They can skip between headers. That's how that helps with accessibility for headers. In almost every case, accessibility of the websites is also good for SEO. So, anything we can do to make the website better. So that's, in a nutshell, headers. Headers should be about the topic. They should be relevant to the content. So, in this case, we've put in Evermore Gardens, which is our seed company, and Southwest Corn, which is the name of the product. And we have it. Hybrid seeds is a header too. Again, this is partly design (indistinct). But our header one is what Google will use for SEO, and our header two is what most website readers will use for accessibility. So having this would be a good thing in that aspect. Now, let's talk about some of the things that I've seen with headers that are not the best. But sometimes people will absolutely use their headers to bridge people to read more into content. Words like click here. Or they'll leave the headers blank. Or they'll do things like buy today in big bold letters as a header. This is not proper use of these headers and it will not help you with your SEO having words that aren't real to the content on them. So having buy now in the header or click here for more product information is just not the most optimal to do with your header one or two. So, make sure your headers are relevant to the topic and make sure that your headers are organized in such a way that when they're read to people with (indistinct) limitations that those actually make sense and that it'll skip to (indistinct). Those are used... People with visual impairments that basically have the website read to them, that it'll skip from header to header and they'll be able to cycle those just verbally telling the website to read.

Beginner Provider : Christopher Pittman 6 Lessons · 34m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

In these lessons, we cover Alt text, Headings and keywords, Internal link building, Meta descriptions, and how page speed and navigation effect customer behavior. This module provides the keys for website backend optimization focusing on the use of a CSS platform. If you ever wondered what can be done to make a website load faster or if the website is fully optimized in the off-page SEO areas this is the module for you.

What You'll Learn

Define alt text and explain why it is important to website SEO and accessibility
Explain what a meta description is and how it is used in search results
Define internal linking and describe how it affects SEO
Identify programs that can be used to troubleshoot website load speed issues
Optimize on-page elements such as headers and keywords for SEO
Apply on-site SEO for both local and international audiences

Key Takeaways

The course covers alt text, headings and keywords, internal link building, and meta descriptions as core on-site SEO elements.
Page speed and site navigation affect customer behavior, and the module addresses how to make a website load faster.
This module focuses on website backend optimization using a CSS platform.
Alt text supports both website SEO and accessibility.
Meta descriptions are used in search results, and internal linking affects a site's SEO.

Frequently Asked Questions

What topics does the On-Site SEO course cover?

It covers alt text, headings and keywords, internal link building, meta descriptions, and how page speed and navigation affect customer behavior, with a focus on website backend optimization using a CSS platform.

What will I learn about alt text and meta descriptions?

You will learn to define alt text and why it is important to website SEO and accessibility, and to explain what a meta description is and how it is used in search results.

Does the course address website load speed?

Yes. It explains what programs can be used to troubleshoot website load speed issues and discusses how to make a website load faster.

Who is this module for?

It is for anyone who has wondered what can be done to make a website load faster or whether a website is fully optimized in the off-page SEO areas.

What skills does this course build?

It builds skills in Advanced Search Engine Optimization, Landing Page Optimization, Off-Page Optimization (SEO), Search Engine Optimization, Website Optimization, and SEO Certification.