Review and Transition into Google Analytics 4

Name: Review and Transition into Google Analytics 4
Author: Christopher Pittman

Continue your analytical tracking journey with this intermediate course

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Course: On-Demand

In this course, we'll review the major changes in tracking changes in Google Analytics 4 This is just a basic overview of the interface. And we'll highlight a few of the changes you need to know as you transition to GA4. I believe we'll get the most benefit from seeing both of these accounts side by side with some explanation as to the interface. So, let's go ahead and get started. I've placed the Google Analytics account, here on the right hand side of the screen and the GA4 here on the left. We'll go through some of the major changes in a later video and I'll go more into depth into each of these sections. The platform as a whole is more user friendly and that's going to play a big part in why you'll wanna use GA4, is just the usability and the lack of redundancy and we'll see that as we get further along into the course but for now, let's just look at these top level changes. So let's start at the top here with reporting snapshot. Reporting snapshot replaces the old Google Analytics home button. As you can see on the screen here, it has most of the same information and it is primarily a relabeling. Next, is realtime reports, this reporting did change slightly and we'll go over that in an upcoming video, the realtime reports is now here at the top level in Google Analytics 4. All right, So under lifecycle reports we have acquisition, engagement, monetization and retention. It's important to know that engagement reporting in GA4 is a combination of the old audience and behavior reporting. One of the things Google Analytics 4 does for us is it streamlines a lot of that reporting and removes a lot of redundancies that we have before in the old analytics reporting. And I think it really, really cleaned up that reporting. So we'll, we'll get into that in a future video. The next tab we have at the top level is monetization. Monetization, is where we find the tracking for eCommerce. If you're not an eCommerce site then there's some limitations as to what reporting you'll get in the monetization tab. And this is something we'll dive into in greater detail in an upcoming video, but for non-monetary conversions. So, things like time on sites, clicks, page clicks that kind of thing. All that's tracked now under engagement and not under monetization, so if it's an item that we've set a conversion value for, or if it's a product it'll be under monetization where all other conversion activities will be listed under engagement. Retention, is where we will find our behavior reporting such as our new and returning users. And that's right here under life cycle reporting. It's the last item in the life cycle reporting is our retention and that is a combination of the the old acquisitions audience reports and behavior reports, they pulled that all together and all your new and returning user data is now under retention. Then the last section is our user section in Google Analytics 4 and this is where we find the technology tab, demographics and technology. Things like cell phones, screen sizes, devices, technology all that's under our technology's tab. So, any device that's used to access our website and how the individuals access our website will be under our technology tab. Be able to dive into that and see what devices what search engines, what devices, what mobile devices what screen sizes, all of that information is here and readily available for us under technology tab where in the old Google Analytics account we had to dig for that data. Now it's in its own tab at the top menu. The demographics, I actually like the new demographics reporting, it's a lot more cleaner and it's a lot simpler, as to what information that's here. If you've reviewed our analytics course I talk a lot about using user demographics to make sure we get to our target market. Make sure we're utilizing everything that we can to get, make sure we're on target. As far as our analytics, our data and our website. With Google Analytics 4, it streamlines a lot of the data for us and basically cleans it up and puts it in one place, where we can find easily find all data on our demographics for our account that we're monitoring with Google Analytics. So, overall Google Analytics 4 as a whole is more user friendly and has less redundant data reporting across tabs. So, in the old Google Analytics account what we would have is if we went to audience report it would give us a whole bunch of data that had to do with behavior or acquisitions users. All of that information now is streamlined to single major tab headings in Google Analytics 4. Makes Google Analytics 4 so much cleaner and so much easier to use. So, Google Analytics 4 as a whole, is more user friendly with less redundant data reporting across tab, meaning that it's easier to find an access data you need to better optimize the website marketing efforts. So, this has been a brief overview of the new Google Analytics 4, comparing it to an old Google Analytics account.

Intermediate Provider : Christopher Pittman 3 Lessons · 18m in Arabic, German, English, Spanish, French, Portuguese, Urdu, Chinese

Course Description

Covers the changes to the user interface from Google analytics UA accounts to the New GA4. As well as the advantages of using Google’s GA4 platform. It provides critical information about the platform primarily for new uses and for those transitioning from UA to GA4 accounts and serves as a basis for the other modules in this course.

What You'll Learn

Review how to set up and install Google Analytics, including the changes to installation for GA4 accounts
Navigate the GA4 interface and locate items such as the explore tab
Identify the changes from Universal Analytics (UA) to GA4
Get started in GA4 and become familiar with the platform before moving into more advanced topics
Understand the advantages of using Google's GA4 platform

Key Takeaways

The module covers the changes to the user interface when moving from Google Analytics UA accounts to the new GA4.
It provides critical information about the platform primarily for new users and for those transitioning from UA to GA4 accounts.
Installation steps for Google Analytics have changed for GA4 accounts, and the module reviews those changes.
The module serves as a basis for the other modules in this course and is designed to get users familiar with GA4 before advancing to more complex topics.

Frequently Asked Questions

Who is this course for?

It is intended primarily for new users and for those transitioning from Universal Analytics (UA) accounts to GA4 accounts.

What does this course cover?

It covers the changes to the user interface from Google Analytics UA accounts to the new GA4, the advantages of using Google's GA4 platform, how to set up and install Google Analytics with the installation changes for GA4, and an overview of the GA4 interface including where to find items like the explore tab.

What lessons are included?

The lessons are Reviewing Google Analytics, Changes from GA to GA4, and Getting Started in GA4.

Do I need prior experience with GA4?

No. The module is designed to get users familiar with GA4 before moving into more advanced topics and serves as a basis for the other modules in this course.

What skills does this course relate to?

It relates to Google Analytics, Analytics, Advanced Analytics, Google Applications, and Google Analytics Certification.