Social Media Marketing with Facebook

Name: Social Media Marketing with Facebook
Author: Constance M. Drew

Market your business with a content calendar

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Course: On-Demand

Welcome to lesson on create content and social media calendars. In this lesson I will show you how to create a content calendar for the year and also how to create your social media calendars. So let's get started. Back on our homepage, I've actually uploaded a sample of a calendar that I'd like to show you. So I'm gonna go to more and photos and I'm going to open up my March album, clicking on March, and here I have our content calendar. Basically what a content calendar is is it's taking the 12 months of the year and you're dividing them monthly into what you're wanting to produce for content for those months. We start out by having a yearly goal, so basically what's gonna be our main goals for the year? Then we're gonna break that down into quarterly, then we break it down into monthly. And what we do is basically for these calendars, for each month, we're going to want to put in the content that we're going to focus on for writing articles, or writing E-books, or any promotions that we have, any course offerings we're going to have, or any special events that we may have, and anything else that we're going to want to focus on for that month. So for example, in March we focus on something called VIP days and so a lot of our marketing is going to be around what those VIP days are, what they consist of, and giving people more information about them. So again our content calendar is broken down monthly and within each month is going to be what you focus on. We always run a search for obviously the holidays, so we put that in there, like the holidays each month, and we also allow for any special days like a National Cookie Day, just different days like that that we would allow as well to go ahead and know that that's going to be part of our content. Again, this is just a calendar template that we've created, we try to do this starting around October or November of the previous year, we start working on these so that we try to have them ready to go for the first of the year. We also do an email content calendar and I'm just giving you an example of this to show you that what we will do is we try to link this in as well with our marketing on our social media. So if we're sending out emails, we will send links to Facebook posts, we'll send links to our Facebook store if we have one set up, we'll send links to our Facebook post or any events, anything that we're trying to cross promote between Facebook and our website and our email marketing. Next we'll take a look at our social media marketing calendar. We create these in Excel and basically we just set up, again, like a calendar with the dates, set it up for the month. And we go in and this is where we're going to put in those dates that we searched for earlier, like December 4th is National Cookie Day, December 10th, Human Rights Day, those type of things. And you do wanna stay current with that because those are current trends in Facebook and social media and a lot of people do actually pay attention to those, so this is where you might put in, for example, on 12/4 we might put in like #nationalcookieday so that we get pulled into those searches from people. So we basically have a topic a day and from this, what we do, is we go ahead and create our posts that we're going to put on these days, whether it be a standard post, a promotional post, inspirational post, whether it's a Facebook live, whatever we're going to promote for that day. And we gather these up and do these ahead of time, we try to do these quarterly again. We try to gather the media that we need, we use an application called Canva where we can go ahead and create posts, you can Facebook posts, Instagram posts. So we create the content and the media and we have it ready to go and we pre-schedule. So we try to schedule out at least two to three weeks in advance, it's better if we schedule a month, but we try to at least stay two to three weeks in advance scheduling for social media. The other thing you can use applications like Placeit and again, you know how to schedule your posts in Facebook, so you can pre-schedule and have these ready to go so that you can sit down or have whoever's managing your account just do it in an afternoon. Again, it's good to try to create these at least quarterly, if not definitely try to be at least on top of them monthly. Thanks for watching, stay tuned for our next lesson where we will discuss insights, so let's go check it out.

Beginner Provider : Constance M. Drew 5 Lessons · 28m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

In this course, you will learn how to create a content calendar, create a social media calendar, analyze ad insights, run statistical reports, develop offers and how to promote your page from the very beginning of creation. We will conclude with pro tips on getting the most out of your Facebook marketing.

What You'll Learn

Create a content calendar and a social media calendar for your Facebook page
Promote your Facebook page from the very beginning of its creation
Analyze ad insights to understand how ad analysis works on your page
Run statistical reports on your Facebook marketing performance
Develop offers to market your business more effectively
Apply pro tips to get the most out of your Facebook marketing

Key Takeaways

The course teaches how to create both a content calendar and a social media calendar for Facebook.
Learners cover how to promote a Facebook page starting from when the page is first created.
The course explains how ad analysis works through Facebook page insights and statistical reports.
Developing offers is presented as a way to better market your business on Facebook.
The course concludes with pro tips for getting the most out of Facebook marketing.

Frequently Asked Questions

What will I learn in this course?

You will learn how to create a content calendar and a social media calendar, analyze ad insights, run statistical reports, develop offers, and promote your Facebook page from the very beginning of its creation, ending with pro tips for getting the most out of your Facebook marketing.

What topics or lessons does the course cover?

The course covers Content and Social Media Calendar, Promote Page, Insights, Reports, and Pro Tips.

What skills does this course help me build?

It helps you build skills in Facebook Content, Facebook Marketing, Social Media Advertising, Social Media Analytics, Social Media Marketing, and Social Media Planning.

Who is this course for?

It is for people who want to better market their business on Facebook by learning to plan content, promote a page, and analyze ad performance.