Mailchimp Fundamentals

With a well-organized platform and powerful marketing automation tools, Mailchimp is a preferred email marketing program to use for businesses. A variety of pre-built templates, themes, and journeys enables you to efficiently send your email messages and campaigns to contacts who have subscribed to your Mailchimp list. With detailed analytics and the ability to integrate with other applications, Mailchimp is an all-in-one solution for creating the right messaging at the right time.

In this foundational course, you will learn creative techniques for designing and managing email campaigns in Mailchimp to deliver value and brand messaging to your prospects and customers. Discover how to set up a Mailchimp account, navigate the dashboard, import contacts, create and evaluate campaigns, modify templates, understand analytics, and integrate with outside applications for optimal email marketing effectiveness. Newsletters, announcements, event invitations, thank you emails, and product promotions can be developed and maintained using Mailchimp tools to deliver high-quality brand awareness to your contacts. With Mailchimp’s automated journeys, you can easily manage multiple campaigns and journeys to welcome and greet new subscribers and send enhanced emails.