Course Description
What You'll Learn
- Use LinkedIn as a business-focused social network to your advantage
- Leverage the advantages of LinkedIn groups and subgroups
- Engage properly in LinkedIn discussions
- Create and optimize a LinkedIn company page, including its requirements and procedure
- Develop a content calendar and assign responsibility for your company's LinkedIn presence
- Run LinkedIn advertising using native ads, comprehensive targeting, and PPC
Key Takeaways
- LinkedIn distinguishes itself from other social networks through its direct focus on business.
- Groups and subgroups offer advantages, and discussions should be approached properly to make the most of the network.
- Building a LinkedIn presence involves knowing your audience, designing for branding, matching existing marketing materials, and meeting image specifications.
- Creating a company page has specific requirements and a defined procedure, supported by assigned responsibility and a content calendar.
- LinkedIn advertising covers native advertising, comprehensive targeting, budgeting, result tracking, and two types of PPC with advantages over other channels.
Frequently Asked Questions
What does the LinkedIn for Business course cover?
The course details how to best use LinkedIn to your advantage, covering the advantages of groups and subgroups, how to properly engage in discussions, building and optimizing a company page, developing a content calendar, and running native advertising and PPC campaigns.
Who is this course for?
It is aimed at businesses wanting to use LinkedIn to their advantage and help their business grow, including those responsible for a company's LinkedIn presence.
What skills will I gain from this course?
The course is associated with skills including professional networking, business networking, LinkedIn Recruiter, LinkedIn, the LinkedIn API, and LinkedIn Talent Insights.
Does the course cover advertising on LinkedIn?
Yes. It covers native advertising, comprehensive targeting, CPC vs. CP impression, creating compelling content, setting your budget, tracking results, the advantages of LinkedIn PPC over other channels, and the two types of PPC with LinkedIn.
Does the course explain how to create a LinkedIn company page?
Yes. It covers the requirements for creating a company page and the procedure for creating one, as well as who is responsible for the company's LinkedIn presence.
