Course Description
What You'll Learn
- Create a Facebook business page and use it to increase product exposure and improve sales
- Use Facebook as part of your overall marketing plan
- Run paid Facebook Ads, including boosted posts, by determining the audience, setting a budget, and writing compelling ads
- Fine-tune company content to fit your audience using demographics, branding design, and image specifications
- Develop a content calendar and assign responsibility for the company's Facebook presence
- Track the impact and results of your Facebook marketing campaign
Key Takeaways
- Facebook has dramatically impacted the marketing world and can be used as part of a marketing plan.
- A business page can be used to increase product exposure and improve sales.
- Paid Facebook Ads and boosted posts involve deciding who to target, what to spend, and what to boost.
- Content should be designed for branding, matched to existing marketing materials, and fit image specifications and the audience.
- Tracking the impact and results is part of running a Facebook marketing campaign.
Frequently Asked Questions
What does this course cover?
It teaches how to effectively use Facebook as part of your marketing plan, including creating a business page to increase product exposure and improve sales, running paid Facebook Ads, and fine-tuning company content to fit your audience.
Will I learn about paid Facebook advertising?
Yes. The course covers paid media such as boosted posts and Facebook Ads, including who to target, what to spend, what to boost, writing compelling ads, and how to track the impact.
What skills does this course help me build?
It covers business marketing, Facebook advertising, Facebook apps, Facebook content, Facebook marketing, and Facebook Blueprint certification.
Does the course explain how to create a Facebook business page?
Yes. It walks through the requirements and procedures for creating a business profile and how to use the page to increase product exposure and improve sales.
Does the course address audience targeting and content planning?
Yes. It covers knowing your audience, Facebook demographics, developing a content calendar, designing for branding, matching existing marketing materials, and image specifications.
