Course Description
What You'll Learn
- Harness Twitter as a social network to help your business and give it a voice
- Interact with customers in real time and use Twitter for customer service
- Design your Twitter presence for your audience, match existing marketing materials, and optimize your presence
- Design for the channel and apply image specifications for your Twitter content
- Decide what to tweet and when to tweet for effective engagement
- Manage and schedule tweets using tools such as HootSuite and Buffer, and run objective-based campaigns with promoted trends and analytics
Key Takeaways
- Twitter launched over the summer of 2006 and quickly grew to become one of the largest social networking services in the world.
- Twitter gives your business a voice and a chance to interact with customers in real time.
- This training program teaches how to harness Twitter to help your business and effectively use it within a digital marketing plan.
- The course covers Twitter demographics, user experience and tone, and using Twitter for customer service.
- Tools such as HootSuite and Buffer can be used to manage tweets, alongside objective-based campaigns, promoted trends, and analytics.
Frequently Asked Questions
What does this Twitter for Business course cover?
It teaches how to harness Twitter to help your business, covering Twitter demographics, user experience and tone, customer service, designing and optimizing your presence, what and when to tweet, tools like HootSuite and Buffer, and objective-based campaigns, promoted trends, and analytics.
Who is this course for?
It is for businesses that want to use Twitter to give their business a voice, interact with customers in real time, and incorporate Twitter into their digital marketing plan.
What skills will I gain from this course?
The course develops skills in social media, social media content, social media management, social media marketing, social media planning, and social networks.
Does the course cover scheduling and managing tweets?
Yes. It includes lessons on tools such as HootSuite and Buffer, as well as deciding what to tweet and when to tweet.
Does the course address measuring results?
Yes. It covers objective-based campaigns, promoted trends, and analytics.
