Navigating Google Analytics and Realtime Report

Name: Navigating Google Analytics and Realtime Report
Author: Christopher Pittman

Learn to navigate Google Analytics interface and reports

Preview the first lesson free — get full access to all 3 lessons.

Course: On-Demand

Okay. So once we have our new account, we're going to want to connect it to our websites. So as I told you before, we're gonna connect it both to WordPress website, and a Shopify website. So let's go ahead and get started with this process here. Both are going to use the same code information. So I'm gonna go ahead and show you where to get that code from, and where it installs on both a WordPress and Shopify site. So once we have our accounts set like this, we can go to admin, we can go to set up assistant, and then we can go to install tag or tag installation. It's going to have our evermore gardens website here. So if we switch to web, because we're gonna be installing on a website here, we can get the Google tag for our website. And it's this information here is what we'll need. For most sites, you won't need this entire block of code with the new Google Analytics floral, you really just need the measurement ID here at the top. And they've shortened this a lot. And I've shortened a process to do this quite a bit. Well we used to have to take this entire code and go install it in the website, now we just have to put the account ID into both WordPress and Shopify for every website. Even if you're doing some custom multi-domain tracking, you just need this number. But this is how you get the full script if you're actually coding it into the backend of your website. So for those of you that aren't using WordPress, Shopify, Wix, any CSS platform and your hard coding, this is where you get this coding instructions for Google Analytics. But for WordPress and Shopify, we're going to be just using this measurement ID. So let's go ahead and look at WordPress. So this is the WordPress dashboard. What we're going to be using is Jetpack to install this code. In most modern WordPress websites you're gonna are gonna have Jetpack. It's something that starting 5.0 with WordPress. All websites will have this Jetpack. So what we'll do is we'll go to traffic, and we'll scroll down to where it says configure analytics settings. And when we click configure analytics settings, in Jetpack in the backend of the backend of WordPress it's going to bring this screen up for us. And what we do is, we just scroll down and replace right here. In your website this will be blank. So as we replace this with this new code, it's going to connect to the new Google Analytics account. And then you'd just go down here and click save. And it saves the information here. Now, for those of you using Shopify, when you open a Shopify, log into your Shopify store it's going to look like this. And if you go to online store and then preferences. So in Shopify would go to online store preferences, and then we scroll down to where it says Google Analytics account. And Google Analytics account is where we will insert this Google Analytics number here. So that is how to install Google Analytics tags on both a WordPress site and Shopify site. So in Shopify, go to sales channel online store, go to preferences, install Google Analytics code under preferences. In WordPress, We'll go to Shopify or we'll go to in WordPress, we'll go from our WordPress admin. We'll go to Jetpack. And then we'll go settings inside of Jetpack and we'll go traffic. And when you go to traffic, scroll down underneath traffic to Google Analytics, configure Google Analytics settings. And then this will give you the screen to install your Google Analytics code in WordPress. So this is how we install these scopes. This has been installing the Google Analytics code in WordPress and Shopify.

Beginner Provider : Christopher Pittman 3 Lessons · 21m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

Google Analytics is an analytics service that tracks website traffic. It’s helpful to use the interface to get data to make decisions about your website. Acquisition reports tell us about Google Ads, direct traffic, display ads, and more. Audience reports tell us about user demographics. You can use this information in marketing campaigns and SEO for your target market. Learning more about your exit pages can help you troubleshoot issues like broken links.

In this course, you will learn how to connect Google Analytics to your WordPress and Shopify websites. You’ll learn where to get the code and how to apply it to set up analytics. You will also learn how to use the user interface functions and features. This includes acquisition reports, realtime reports, exit pages, and more. By the end of this course, you will know how to use Google Analytics with your site to make effective changes and decisions.

What You'll Learn

Connect Google Analytics to WordPress and Shopify websites by locating and applying the tracking code
Navigate the Google Analytics user interface and its functions and features
Interpret acquisition reports covering Google Ads, direct traffic, and display ads
Read audience reports to understand user demographics for marketing and SEO
Use realtime reports and exit-page data to troubleshoot issues like broken links
Apply analytics data to make effective decisions and changes about your website

Key Takeaways

Google Analytics is an analytics service that tracks website traffic to help inform decisions about your website.
Acquisition reports provide information about Google Ads, direct traffic, display ads, and more.
Audience reports reveal user demographics that can be applied to marketing campaigns and SEO for a target market.
Reviewing exit pages can help troubleshoot issues such as broken links.
Setting up analytics involves getting the tracking code and applying it to WordPress and Shopify sites.

Frequently Asked Questions

What will I learn in this course?

You will learn how to connect Google Analytics to your WordPress and Shopify websites, where to get the code and how to apply it, and how to use interface functions and features including acquisition reports, realtime reports, and exit pages so you can make effective changes and decisions about your site.

Which websites does this course show how to connect to Google Analytics?

The course covers connecting Google Analytics to WordPress and Shopify websites.

What topics do the lessons cover?

The lessons cover Connecting Analytics to a Website, the User Interface, and the Realtime Report.

What skills does this course help build?

It builds skills in Analytics, Category Analytics, Google Analytics, Marketing Analytics, Web Analytics, and Google Analytics Certification.

How can the analytics data be used?

The data can be used in marketing campaigns and SEO for your target market, and to make decisions and effective changes about your website, including troubleshooting issues like broken links through exit pages.