YouTube for Business

Name: YouTube for Business
Author: Fran Irwin

Learn to use YouTube to promote your business with video marketing content.

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Course: On-Demand

Beginner Provider : Fran Irwin 6 chapters · 22 Lessons · 22m in Arabic, English, Spanish

Course Description

When most people hear the term, "search engine," most immediately think of Google, Yahoo, or Bing. What people often forget, however, is YouTube. In reality, YouTube sits near the top of the list as the world's second most used search engine. These online video tutorials walk you through the process of setting up and using your YouTube account. In addition to basic functions like how to create and publish videos, you'll also learn how to maximize your channel for SEO.

What You'll Learn

Set up and use a YouTube account for business
Create and publish videos on YouTube
Optimize your YouTube channel and video descriptions for SEO
Understand YouTube demographics, tone, and user experience
Produce short-form video shot horizontally and optimized for mobile and attention span
Configure profile options, featured videos, and bumpers, and respond to comments

Key Takeaways

YouTube is described as the world's second most used search engine, which many people overlook.
The course walks through setting up and using a YouTube account, including creating and publishing videos.
Optimizing a channel and video descriptions for SEO is a core focus, including the SEO benefits of optimized videos.
Video production guidance covers short-form video, shooting horizontally, and optimizing for mobile data and attention span.
Channel management topics include profile options, choosing which video to feature, using bumpers, publishing considerations, equipment recommendations, and responding to comments.

Frequently Asked Questions

What does the YouTube for Business course cover?

It walks through setting up and using a YouTube account, including basic functions like creating and publishing videos, plus how to maximize your channel for SEO. Topics include YouTube demographics, tone and user experience, short-form video, shooting horizontally, optimizing for mobile and attention span, profile options, featuring videos, using bumpers, SEO-optimized video descriptions, publishing considerations, equipment recommendations, and responding to comments.

What skills will I gain from this course?

The course covers Search Engine Marketing, Search Engine Optimization, Video Marketing, YouTube Advertising, YouTube API, and YouTube Marketing.

Does this course teach SEO for YouTube?

Yes. Beyond basic functions like creating and publishing videos, you learn how to maximize your channel for SEO, including the SEO benefits of YouTube, the SEO benefits of optimized videos, and how to SEO-optimize YouTube video descriptions.

What format is the course delivered in?

The course is delivered as online video tutorials that walk you through the process of setting up and using your YouTube account.