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User-Friendly Product and Landing Pages
Make lasting impressions with your content pagesPreview the first lesson free — get full access to all 3 lessons.
Beginner Provider : Anne Ross 3 Lessons · 10m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
While the home page is important to your website, your content pages are often what visitors are there to actually see. In these lessons, you’ll learn the importance of content on your sub-pages and identify the various purposes a content page serves—what makes a page relevant to the visitor? We’ll discuss how to determine what languages your visitors use and what keywords they’re searching for to find your website among the top results.
We’ll also go over some common purposes for websites, including how they generate revenue. You’ll learn how to curate your content pages to provide answers to frequent questions users may have, as well as how to bolster your branding by incorporating it throughout your site. Finally, we’ll go over the most essential “must-haves” on your site—including the logo, company name, and contact information—and guidelines for how long to keep content online and how often to update it.
What You'll Learn
- Identify the various purposes that web pages and content pages serve
- Describe what makes content pages relevant to visitors
- Determine the languages visitors use and the keywords they search to find a website
- Curate content pages to answer frequent user questions and reinforce branding
- Apply guidelines for essential site must-haves like the logo, company name, and contact information
- Decide how long to keep content online and how often to update it
Key Takeaways
- Content sub-pages are often what visitors actually come to a website to see, making their relevance important.
- Understanding the languages visitors use and the keywords they search helps a website rank among the top results.
- Content pages can be curated to answer frequent user questions and to reinforce branding throughout a site.
- Essential site must-haves include the logo, company name, and contact information.
- Websites serve common purposes, including generating revenue, and benefit from guidelines on how long to keep content online and how often to update it.
Frequently Asked Questions
What does this course cover?
It covers the importance of content on sub-pages, the purposes content pages serve, what makes a page relevant to visitors, how to determine visitor languages and search keywords, common website purposes including revenue generation, curating content to answer frequent questions, reinforcing branding, essential site must-haves, and guidelines for how long to keep content online and how often to update it.
What are the learning objectives?
The objectives are to identify purposes of web pages, describe relevant web page content, and understand how keywords draw users to a website.
What lessons are included?
The course includes three lessons: Web Page Purposes, Relevant Content Pages, and Keywords.
What skills will I gain from this course?
The skills covered include Article Marketing, Content Creation, Landing Page Optimization, Search Engine Marketing, Search Engine Optimization, and Website Optimization.
What are the essential must-haves for a site according to this course?
The most essential must-haves discussed include the logo, company name, and contact information.
