In this video, we're going to discus keywords, how to check 'em, how to build content around them, and all in all, generally just a wrap up of the items discussed in this course. And one of the tools we use for keyword planning is the Google Ads Keyword Plan Tool. In this case, we use pumpkin spice. So if you're a coffee shop or a small business that sells anything to do with pumpkin spice, you can see right here that we have a consistent yearly trend. And this is something that we can find with Google AdWords, and then go to Tools and then Keyword Plan. Google spent a lot of money on building these tools for selling ads, but we can use this tool also for planning keywords for SEO. And also, building an idea for content, especially if we're looking at blogs, if we're looking at doing promotions. Searches for this particular keyword, August, September, October, and then they typically fall back off. So if I was to write a blog for pumpkin spice, I would target it for July release. And then from there, it would increase in traffic. So that's a way to look at keywords. Keyword analytics is just to go through and add keywords. And do the keyword plan here in Google Ads but actually build it and target those for your SEO. And this is a free program that we can use. Another program from Google, we're gonna go over to our Whirlpool site analytics here, and show you guys how we look at keywords, and how we're kind of assessing keywords based on traffic and conversions, and those kind of pieces for SEO. Okay, so right now, I'm in Google Analytics. And Google Analytics will show us how much traffic we get for any individual keyword. It will show us what the session duration is or what the bounce rate is, how many sessions that we've had, how many users, and how many new users that we've gotten, and what goals have been completed on our website that we've set. So all this is covered in the Google Analytics course from KnowledgeCity, but we're gonna go ahead and recap it here so that we can understand a little bit about keywords, and how to assess if our keywords are performing the most optimal. The first thing that I always want to look at when we're going through and saying okay, these are our keywords for our website, this is the traffic we're getting from our website is the bounce rate, okay? If it's a low bounce rate and high time on page, that's really good, and then we wanna look at conversion factors or goals that we've set within Google Analytics that maybe customers are completing so that we can go through and track those individual keywords. So let's look at this one here, which is number three, which is doing absolutely decent, which is WaterTech Whirlpool baths. And we've got 132 users, 107 new users, and 232 sessions. We've got a 14% bounce rate, which is actually really good for keywords. And then we have, so people that put that in actually on average look at about eight pages of our website. And they stay on the site for about nine minutes, nine and a half minutes. And they typically complete about 11 goals. So that gives us about $620 value for that particular keyword for just a little short amount of time. So let's look at... So this is how we do that. So we can go ahead and discuss what these factors are real quick and why I've selected these. So you can go up here and you can add different conversion models. You can do different things, and all this is covered in the Google Analytics course. So WaterTech Whirlpool baths. So when we look at sessions, sessions are completed every 30 minutes. So if a visitor leaves our website and then they come back, they'll be counted as a user and then the user will have a second session. Or if they stay on a website longer than 30 minutes, in that case, then they create a second session just because they're on the website longer than 30 minutes. So that's why those numbers aren't exactly similar is because session duration and return visits will just create new sessions but it will keep the same user data. So what's an ad goal bounce rate? An ad goal kind of goal completion rate. It really depends on your site. It really depends on the website, it depends on our content, and depends on what our pages are. So if you're finding that you're having a really high bounce rate, we want to go in and look at that and look at what pages this keyword's actually tracking for. And go through and actually spend some time with it. But this will give you the first indication so how well an individual keyword's doing on your website. And with Google keyword plan is where we go to basically make the plan for our content, especially if we're building out our content for the website. It's always good to go over to keyword plan, put the keyword in, see about what that traffic looks like in that competition. One, because then you're ready. If you wanna do ads, you already have the data to do that. And second, you know about how much search traffic there is for a given term, so then you can put that in and basically do a rough projection for that traffic. All right? So this has been keyword research and analysis.
