Link-Building Tactics

Name: Link-Building Tactics
Author: Rick Hart

Learn tactics you can follow to encourage backlinks

Preview the first lesson free — get full access to all 8 lessons.

Course: On-Demand

(bright synthesizer music) Ranking high on the search engine results page or SERP starts with knowing which keywords in your segment will work for you. Sometimes the competition already had a firm hold on the words or phrases you want the most. But there's often a workaround when you know what customers really want and how to tell search engines you've got it. Even if your page has been live for a while, you can still get a new start. Let's analyze a site that's been live for 16 years. It's been ignored from an SEO point of view. Now we want to get it moving again. GolfClubRevue.com focuses on golf clubs, but it's also about other aspects of golf. As an affiliate marketing site promoting golf clubs, it wants to attract visitors considering a purchase of golf clubs, golf accessories, golf training aids or golf instruction. The best type of traffic for our site is anyone who is considering a golf purchase. That person might be just beginning, or they might be very close. The business aims to draw all traffic related to golf and then show credibility so potential customers take our recommendations. This site is 16 years old, has 74 pages in Google's index, produced no new pages in several years, was never off-page optimized, has minimal on-page optimization, averages 30 visitors a day and has approximately 1,000 backlinks. Those are the superficial stats. For a more detailed look, we'd go with a site audit. We can do this manually by looking at our Google Analytics statistics. Combined with Google Search Console, analytics will give us an idea of our current situation. Let's save some time and see what Semrush has to say. The first page of the audit looks like this. Each of these metrics lets you drill down and pull out more details. We can identify which pages have problems and get details on how to fix them. That's the first step to get our site cleaned up and ready for our voyage to the top of the SERPs. There haven't been any proactive off-page SEO efforts, but let's see what has happened naturally over time. A backlink audit in Semrush will tell us where the site stands. The report, which tells us a lot about our website's backlink status, implies that there are several actions we can take to improve our backlinks. We could connect our Google Search Console and Google Analytics accounts to Semrush and get even more data that'll help fix errors. Make sure all pages are on-page optimized by the latest standards. Semrush will help us do that. We can do new keyword research to check our current phrases and come up with a new crop of keywords so we can create new content. We want phrases relevant to our audience with strong traffic but little competition. That will help us have a better chance of ranking high in the SERP for each phrase. So our first action items for our site would be to fix any internal HTML errors on the site to make it more crawlable by the search engines, check and update the on-page optimization of the site for every page, and review current keywords and find better ones. By regularly running reports such as the ones we've discussed in this lesson and acting on what you learn, you'll keep your website ranking high in SEO.

Intermediate Provider : Rick Hart 8 Lessons · 21m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

Backlinks happen in two ways. Either people find your content and link to it on their own, or you reach out and ask other websites to link to your content. There isn’t a standalone tactic that makes either of these actions happen. It requires diligent application of on-page and off-page optimization, including ongoing keyword research, content creation, and outreach to potential link partners. Before your content is findable in the search engines, you may look for ways to make people aware of it by manually distributing the content. In Link Building Tactics, we’ll discuss ways to increase your odds of getting the backlinks and attention you need to climb the ranks in search engine results pages.

Quality web content facilitates backlink building. From there, the task is making that content findable. In Link Building Tactics, you will learn how to use social media, email marketing, and guest blogging to make content visible to more people. We’ll also explore what not to do when striving for backlinks.

What You'll Learn

Understand content marketing and how quality web content facilitates backlink building
Identify backlink opportunities through on-page and off-page optimization
Apply social media, email marketing, and guest blogging to make content visible to more people
Use graphics, videos, and images for SEO
Reach out to potential link partners using guest blogging and other outreach tactics
Recognize and avoid common SEO mistakes when striving for backlinks

Key Takeaways

Backlinks happen in two ways: people find your content and link to it on their own, or you reach out and ask other websites to link to your content.
There is no standalone tactic for earning backlinks; it requires diligent on-page and off-page optimization, including ongoing keyword research, content creation, and outreach.
Quality web content facilitates backlink building, and the next task is making that content findable.
Social media, email marketing, and guest blogging can be used to make content visible to more people.
The course also explores what not to do when striving for backlinks.

Frequently Asked Questions

What will I learn in Link-Building Tactics?

You will learn to understand content marketing, identify backlink opportunities, and understand backlink building, including how to use social media, email marketing, and guest blogging to make your content visible to more people.

Does this course cover what to avoid when building backlinks?

Yes. The course explores what not to do when striving for backlinks and includes a lesson on avoiding SEO mistakes.

What topics do the lessons cover?

Lessons cover knowing where you stand, content marketing, guest blogging and other outreach tactics, journalists, social media, email marketing, using graphics, videos, and images for SEO, and avoiding SEO mistakes.

What skills does this course help build?

The course focuses on backlinks, content marketing, content strategy, internet marketing, link building, and social media content.