Google Analytics Custom and Calculated Metrics

Name: Google Analytics Custom and Calculated Metrics
Author: Christopher Pittman

how to use Custom Reporting Metrics

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Course: On-Demand

Okay, in this video, we're going to be covering custom metrics within Google Analytics 4. In the last set of videos, we talked about custom dimensions; custom metrics are the things that we're going to use to compare to those metrics or filter that metric data a little bit within Google Analytics and allows us to basically drill down, just like with custom dimensions the kind of pieces that we want within our reports. And it allows us to not only in Google Analytics 4 not only build custom reports but build custom reports with the data that we want. And it allows us to dig into doing that in greater detail. So let's go ahead and get started. So for any custom metric, we're going to be using the Explore reports first to build them. So this is very similar to what we've done in the previous videos with our Google ads and Explore reports, kind of how we built that out going to be doing something very similar with custom metrics. So for custom metrics, you go to the configure tab within Google Analytics 4 and then we're going to go to custom, right, custom definitions and then custom metrics. And then as you can see here we already have a few that are built for us based on what I have in this particular website. One of the SEO pieces that it uses is Monster Insights. It's one of those, it's a fairly useful program for SEO and it is fairly useful overall for general SEO purposes. But one of the things that it does that's kind of neat is it will recommend custom dimensions and custom metrics for us within Google Analytics. So when you link everything in Monster Insights it'll say, hey maybe you wanna look at custom video content 'cause you have videos in the website. How much time, how much percentage to duration, it'll do that automatically for us and actually set up those custom metrics and dimensions which makes it really easy. As you can see here, I set up custom metric for sales. This is something that I've set up that we'll be covering in the next video. But what this does is when we go into Explore reports we get to basically drop these in. So for, for purposes here, let's go to our Google ads again that we've built. And if we add the custom metric of sales that we've built in Google Analytics 4, if we import that it will import it here as a custom metric for us. And then we can use that in our reports. Okay. So that's been a brief overview of custom metrics in Google Analytics 4 in the next video we're going to go through and build a custom metric. We're going to also show you how I would configure custom reports to better utilize custom metrics in your reporting.

Advanced Provider : Christopher Pittman 3 Lessons · 17m in Arabic, German, English, Spanish, French, Portuguese, Urdu, Chinese

Course Description

Google analytics provides a large verity of metrics but sometimes there is not a metrics for something you need to track. In this case Google analytics 4 provides an option to build out custom metrics for items that would not otherwise be tracked.

Major examples of the use of custom metrics are affiliate URLs and email traffic tracking. These are just a few of the options with Google analytics. This collection of videos provides information on how to build a custom metric how to add it to reports and some suggestions on what custom metrics to build for an ecommerce website.

What You'll Learn

Use custom metrics in Google Analytics 4 to track items that are not otherwise tracked
Understand the advantages and risks of using custom metrics
Explain the differences between custom dimensions and custom metrics
Create a custom metric and meet the requirements for custom metrics
Add a custom metric to your reports
Identify suggested custom metrics to build for an ecommerce website

Key Takeaways

Google Analytics provides a large variety of metrics, but sometimes there is no metric for something you need to track.
Google Analytics 4 lets you build out custom metrics for items that would not otherwise be tracked.
Major examples of custom metric use include tracking affiliate URLs and email traffic.
The course explains how to build a custom metric, how to add it to reports, and which custom metrics to consider for an ecommerce website.
There are differences between custom dimensions and custom metrics, as well as advantages and risks to using custom metrics.

Frequently Asked Questions

What does this course cover?

It covers how to build a custom metric in Google Analytics 4, how to add it to reports, and suggestions on what custom metrics to build for an ecommerce website. It also addresses the advantages and risks of custom metrics and the differences between custom dimensions and custom metrics.

Why would I need custom metrics in Google Analytics 4?

Google Analytics provides many metrics, but sometimes there is no metric for something you need to track. In that case, Google Analytics 4 provides an option to build custom metrics for items that would not otherwise be tracked, such as affiliate URLs and email traffic.

What lessons are included in this course?

The course includes three lessons: Custom Reporting Metrics, Building Custom Metrics, and Understanding Custom Metrics.

What format is this course in?

The course is a collection of videos that provides information on how to build a custom metric, add it to reports, and decide which custom metrics to build for an ecommerce website.

What skills does this course help develop?

It focuses on skills including Google Analytics, Web Analytics, Website Metrics, and analytics-related metric and category analysis.