SEO Uses

Name: SEO Uses
Author: Christopher Pittman

Learn how SEO can affect your business

Preview the first lesson free — get full access to all 2 lessons.

Course: On-Demand

In this video, I'm gonna talk about SEO as it pertains to an entire business marketing and how SEO can affect your entire business model. So let's talk a little bit about what we expect from organic paid marketing, direct traffic, even some referral traffic. As you can see, we're back on our Whirlpool site, looking at some, some numbers here. As you can see, most of the organic traffic accounts for about 48.7%. Our traffic, that's going to be our organic search. So it's gonna be our key terms. It's going to be those pieces. And then only about 20% of our total website traffic is driven by paid search, and then a small percentage, of course, is referral. And then, the most of the last little bit there is direct traffic. So they saw our product at Lowe's Home Depot, and then they put in the direct URL and products to our website. So let's talk about this mix for a minute. We've got organic, direct paid search, referral traffic, social media, and other traffic sources. So each of these are a part of the picture of your website. Each of these channels cannot be neglected, and you have to give them each a little bit of attention and you have to not just do SEO in a vacuum, okay. You have to understand that there's other pieces within the marketing channels that will affect SEO and other parts of the marketing efforts that will be affected by SEO. So let's do an example of how our paid ads are effected by SEO. If our website's slow, our paid ads will be penalized, and where those paid ads will show how often they will show will be less based on, so we'll get less traffic to our ads based on our website speed. Additionally, if our ads are not key-worded to the pages that are related to, so if I'm talking about Whirlpool bathtubs, and I'm sending people to, you know, combination tubs or soaking tub pages, those ads aren't gonna do as well, because the landing page does not have the keywords that are present in the ads. So that's something that we often see with ads, and an easy way to increase your ads is make sure that they're directed to the correct landing pages that we want them to land on, and that it's key-worded correctly. So whoever does SEO, most of the time, you want to have input at least tertiary input into how ads are built and what ads are linked to the website, and not have that so siloed that you can't look over the shoulder of the person building the marketing ads, okay. So let's talk about how ads can effect, and if we talk about, we talked about how ads can be affected by SEO, let's talk about how SEO can be affected by ads, okay. So let's do it the other way around, okay. Now with ads, we're driving a lot more people to the website. Now, Google and being have already said that they don't prefer for SEO, you don't get any kind of special bonus, any kind of anything for running ads to your SEO, but you kind of a little bit. And it can hurt and help you at the same time. So, it's worth having this discussion. So if you're doing paid ads, you want to make sure that we're watching our conversion rate, we're watching our bounce rate, we're watching all the typical factors that we'd watch for SEO, such as time on site, all of these little pieces, because it doesn't matter how people got to your website, your SEO rankings are based on how your website performs when the people are there. So if we use paid ads and are absolutely terrible, and it dumps a whole bunch of people to your website, and they bounce within two seconds, your entire bounce rates for your website's gonna go down, which will hurt your SEO rankings altogether. So SEO cannot be done in a vacuum, link-building, you know, referrals, all that stuff, none of that can be done in a vacuum. And even with SEO referrals, SEO marketing, social media marketing. When we start looking into that as well, you still want to make sure that we're directing people to the website, to the correct pages, that those pages are performing correctly, and that there's a clear call to action on the pages that we direct people to, because any traffic to the website will affect your SEO, either positively or negatively. So if we're sending SEO traffic or social media traffic to our website, and all of them stay for 10 minutes, none of them bounce, it's gonna help our SEO standing, our SEO rankings based on the behavior of the individuals on the website. So yes, Google is correct when they say we don't give preference to people that do paid ads. If paid ads are done correctly, if social media is done correctly, it will drive your SEO rankings just the based on customer behavior and the volume of customers we've put on a site. Okay, so this has been SEO, how SEO will affect your business. And, you know, with the primary discussion that SEO can not be completed in a vacuum.

Beginner Provider : Christopher Pittman 2 Lessons · 12m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

In these lessons, we cover how SEO can affect every aspect of your online marketing from paid search to social media, everything online comes back to the website SEO. By the end of this module, you should be able to explain how Search ads can affect SEO and what things should be checked when linking Paid ads to a website. In the video website accessibility and navigation, we will review how to check websites for accessibility and overall website traffic flow issues that could be related to website design and navigation.

What You'll Learn

Explain how SEO affects every aspect of online marketing, from paid search to social media
Identify the traffic sources that can impact overall SEO
Check what should be verified when linking paid search ads to a website
Evaluate website accessibility and navigation for traffic flow issues related to design
Define why accessibility and navigation are important to SEO
Verify website changes across all website views before making them active

Key Takeaways

Everything online comes back to the website's SEO, including paid search and social media.
Search ads can affect SEO, and certain things should be checked when linking paid ads to a website.
Website accessibility and navigation should be reviewed for traffic flow issues that may stem from website design and navigation.
Website changes should be checked in all website views before those changes are made active.

Frequently Asked Questions

What does this course cover?

It covers how SEO can affect every aspect of online marketing from paid search to social media, how search ads can affect SEO, what to check when linking paid ads to a website, and how to review websites for accessibility and overall traffic flow issues related to website design and navigation.

What will I be able to do by the end of this module?

You should be able to explain how search ads can affect SEO, what should be checked when linking paid ads to a website, and how to check websites for accessibility and overall website traffic flow issues that could be related to website design and navigation.

Why does the course emphasize checking website changes before activating them?

One of the learning objectives is to explain why website changes should be checked in all website views before changes are made active.

What skills does this course relate to?

It relates to Off-Page Optimization (SEO), Online Marketing, Search Engine Marketing, Search Engine Optimization, SEO Copywriting, and SEO Certification.