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You've probably heard the term “Design Thinking” as something innovative companies use to improve their competitiveness and stay one step ahead of their competition. This course will explain what Design Thinking is and the creative edge it can give to your team. It will also lead you through the steps of the Design Thinking process, which you can implement immediately on your next business strategy or product launch. The benefits of Design Thinking provide you with a more customer-driven understanding of your product or services, as well as a way to uncover new, innovative ideas.

Design Thinking combines critical thinking and creativity. It’s a proven method that shifts a team’s mindset to focus on what’s possible — and to get away from the same tired ideas. This course will help you understand the benefits of Design Thinking, as well as some broader principles of good design. This course also gives you a walk-through of the Design Thinking process. You'll start by discovering how to empathize with your customers’ needs, and how to create journey maps to better understand their habits. Then you'll learn how to take their concerns and frame the problems you need to solve, creating solutions through various brainstorming methods like brain dumps, sketching, mind maps, and prototyping. The skills you learn in this course will help you apply more creative and impactful solutions to your customers’ problems.