课程描述
WhatsApp Business is used by more than 2 billion users throughout the world. There are two products that you can choose for your business: WhatsApp Business and WhatsApp Business Platform. Both are amazing products that can help you grow your business. WhatsApp Business Platform is also known as WhatsApp API. API is an application programming interface that allows different applications to communicate with each other. WhatsApp Business Platform uses this technology to help medium to large businesses communicate with customers worldwide.
In these lessons on what is WhatsApp Business Platform, you will learn about this dynamic product and how it differs from WhatsApp Business. We will explore the cost differences, the interface each platform is designed for, and which platform makes sense for your business type. You will also learn the calling capabilities, how to verify an account as an official business, how many customers you can broadcast a message to, and limitations on messages and the number of users. By the end of these lessons, you will be equipped to decide which product will provide the best solution for your business.
您将学到的内容
- 了解 WhatsApp 商业平台（WhatsApp API）的功能
- 区分 WhatsApp Business 与 WhatsApp 商业平台
- 判断哪种产品适合您的业务类型
- 探索两种平台在费用差异及界面设计上的不同
- 识别通话功能、账户验证、广播限制以及消息和用户限制
关键要点
- WhatsApp Business 在全球拥有超过 20 亿用户。
- 企业可从两种产品中进行选择：WhatsApp Business 和 WhatsApp 商业平台。
- WhatsApp 商业平台（又称 WhatsApp API）利用应用程序编程接口技术，帮助中大型企业与全球客户沟通。
- 课程涵盖费用差异、各平台的界面设计、通话功能、如何将账户认证为官方企业账户、广播覆盖范围，以及消息数量和用户数量的限制。
- 学完课程后，您将具备判断哪种产品最适合您业务需求的能力。
常见问题
什么是 WhatsApp 商业平台（WhatsApp API）？
WhatsApp 商业平台（又称 WhatsApp API）是一款利用应用程序编程接口技术的产品，帮助中大型企业与全球客户进行沟通。
本课程适合哪些人？
适合正在 WhatsApp Business 和 WhatsApp 商业平台之间进行选择的人士，包括中大型企业，因为该平台专为帮助其与全球客户沟通而设计。
本课程涵盖哪些内容？
课程涵盖 WhatsApp 商业平台是什么，以及它与 WhatsApp Business 的区别，包括费用差异、各平台的界面设计、通话功能、如何将账户认证为官方企业账户、可向多少客户广播消息，以及消息数量和用户数量的限制。
完成课程后我能做什么？
学完课程后，您将具备判断哪种产品最适合您业务需求的能力。
课程包含哪些主题？
课程包含以下内容：什么是 WhatsApp API？、WhatsApp Business 与 WhatsApp API 的对比，以及哪种方案适合您的业务？
