Course Description
WhatsApp Business is used by more than 2 billion users throughout the world. There are two products that you can choose for your business: WhatsApp Business and WhatsApp Business Platform. Both are amazing products that can help you grow your business. WhatsApp Business Platform is also known as WhatsApp API. API is an application programming interface that allows different applications to communicate with each other. WhatsApp Business Platform uses this technology to help medium to large businesses communicate with customers worldwide.
In these lessons on what is WhatsApp Business Platform, you will learn about this dynamic product and how it differs from WhatsApp Business. We will explore the cost differences, the interface each platform is designed for, and which platform makes sense for your business type. You will also learn the calling capabilities, how to verify an account as an official business, how many customers you can broadcast a message to, and limitations on messages and the number of users. By the end of these lessons, you will be equipped to decide which product will provide the best solution for your business.
What You'll Learn
- Understand the features of the WhatsApp Business Platform (WhatsApp API)
- Differentiate between WhatsApp Business and WhatsApp Business Platform
- Distinguish which product is right for your business type
- Explore the cost differences and the interface each platform is designed for
- Identify calling capabilities, account verification, broadcast limits, and message and user limitations
Key Takeaways
- WhatsApp Business is used by more than 2 billion users throughout the world.
- There are two products to choose from for your business: WhatsApp Business and WhatsApp Business Platform.
- WhatsApp Business Platform, also known as WhatsApp API, uses application programming interface technology to let medium to large businesses communicate with customers worldwide.
- The course covers cost differences, the interface each platform is designed for, calling capabilities, how to verify an account as an official business, broadcast reach, and limitations on messages and the number of users.
- By the end of the lessons, you will be equipped to decide which product provides the best solution for your business.
Frequently Asked Questions
What is the WhatsApp Business Platform (WhatsApp API)?
WhatsApp Business Platform, also known as WhatsApp API, is a product that uses application programming interface technology to help medium to large businesses communicate with customers worldwide.
Who is this course for?
It is suited to those deciding between WhatsApp Business and WhatsApp Business Platform, including medium to large businesses, since the platform is designed to help them communicate with customers worldwide.
What does this course cover?
It covers what the WhatsApp Business Platform is and how it differs from WhatsApp Business, including cost differences, the interface each platform is designed for, calling capabilities, how to verify an account as an official business, how many customers you can broadcast a message to, and limitations on messages and the number of users.
What will I be able to do after completing the lessons?
By the end of the lessons, you will be equipped to decide which product will provide the best solution for your business.
What topics do the lessons include?
The lessons include What Is WhatsApp API?, WhatsApp Business vs. WhatsApp API, and What's Right for Your Business?
