Course Description
To motivate the desired action from an executive, you’ll want to choose a communication delivery mode that has the greatest impact and opportunity for persuasion. How do you go about choosing the optimal mode of communication for your persuasive communication? Should you choose email, phone, videoconference, or in-person? Which mode will bring you closer to your goals, and help you facilitate helpful dialogue with your company’s senior management?
In these lessons on Crafting Communications Intended for Senior Executives, you will learn how to choose modes of communication that are most appropriate for your message and situation and the criteria, such as urgency and recordkeeping, that go into that selection. You’ll learn best practices for using each communication mode, which will help you to use email, phone, videoconferencing, and face-to-face communication with greater know-how and efficiency, and discover how to make the most of each communication mode, as well as the strengths and limitations of each.
What You'll Learn
- Compare communication modes based on suitability and effectiveness for reaching senior executives
- Explain the strengths and limitations of email, phone, videoconference, and in-person communication
- Apply best practices to email and electronic communication
- Apply best practices to phone and videoconference communication
- Apply best practices to effective face-to-face communication
- Choose the appropriate communication mode using criteria such as urgency and recordkeeping
Key Takeaways
- Choosing a communication delivery mode with the greatest impact and opportunity for persuasion helps motivate the desired action from an executive.
- Criteria such as urgency and recordkeeping inform which mode of communication is most appropriate for a given message and situation.
- Each communication mode (email, phone, videoconference, and face-to-face) has its own strengths and limitations to weigh.
- Applying best practices to each mode helps you communicate with greater know-how and efficiency.
- Selecting the optimal mode can bring you closer to your goals and facilitate helpful dialogue with senior management.
Frequently Asked Questions
Who is this course for?
It is for people who need to craft persuasive communications intended for senior executives and want to choose the most effective delivery mode for their message and situation.
What communication modes does the course cover?
It covers email and electronic communication, phone and videoconference communication, and face-to-face communication, along with how to choose the appropriate mode.
What will I be able to do after this course?
You will be able to compare communication modes based on suitability and effectiveness, explain the strengths and limitations of each mode, and apply best practices to email, phone, videoconference, and in-person communication.
How is the course structured?
It is organized into lessons covering choosing the appropriate communication mode, knowing the strengths and limitations of communication, effective email and electronic communication, effective phone and videoconference communication, and effective face-to-face communication, followed by a Test Your Knowledge section.
What criteria does the course use for selecting a communication mode?
The course discusses criteria such as urgency and recordkeeping that go into selecting the most appropriate communication mode.











