Course Description
Measuring and tracking how well a business is performing is crucial. It helps businesses recognize when problems occur and provides insight into how they might be fixed. It also allows organizations to monitor growth and measure the success of marketing and sales initiatives and the performance of the sales team and customer service support personnel. This information is used to improve business processes helping companies succeed. So where do you begin? What’re the best ways to use metrics?
In this course, you will be introduced to the different types and sources of sales data and how to track it effectively. You will learn about important sales metrics and key performance indicators used to drive business decisions and the customer relationship management system's role in measuring performance. By the end of this course, you’ll be able to integrate these performance measures into your existing sales program.
What You'll Learn
- Implement sales metrics within an existing sales program
- Identify and use key sales metrics to drive business decisions
- Apply key performance indicators (KPIs) for sales analysis
- Understand the role of the CRM system in measuring performance and increasing sales
- Track different types and sources of sales data effectively
Key Takeaways
- Measuring and tracking business performance helps organizations recognize problems, gain insight into fixes, and monitor growth.
- Sales metrics measure the success of marketing and sales initiatives and the performance of the sales team and customer service support personnel.
- Sales metrics and key performance indicators are used to drive business decisions.
- The customer relationship management (CRM) system plays a role in measuring performance and increasing sales.
- Performance measures can be integrated into an existing sales program to improve business processes.
Frequently Asked Questions
What will I be able to do after completing this course?
By the end of the course, you'll be able to integrate performance measures into your existing sales program, identify and use key sales metrics, and apply key performance indicators (KPIs) for sales analysis.
What topics does this course cover?
The course introduces the different types and sources of sales data and how to track it effectively, important sales metrics and KPIs used to drive business decisions, and the customer relationship management system's role in measuring performance.
How is the course structured?
The course includes lessons on an Introduction, Sales Data, Sales Metrics (Part 1 and Part 2), Measuring Performance with Sales KPIs, and a Test Your Knowledge section.
What skills will I gain from this course?
You'll build skills in business metrics, sales analysis, sales management, sales metrics, sales performance management, and sales training.
Professional Certifications and Continuing Education Units (CEUs)
Professional Development Units (PDUs): 0.5
KnowledgeCity has been reviewed and approved by the PMI® Authorized Training Partner Program. Users can maintain your PMI credentials by earning PDUs from KnowledgeCity qualified courses in Project Management, Business Management, Leadership and many others.
