Retail is an expansive field that employs millions of Americans. It fulfills an important role in the economy as the final step in the process of distributing goods to consumers. Employment in this field offers on-the-job training and no post-secondary education requirement, making entry into the field relatively easy. This “Retail Management” training course will prepare you for career growth into retail management. You’ll learn about strategic planning and how the retail industry is changing. You’ll understand consumer behavior and learn about the trends that affect it. You’ll also learn store layout and design, and visual merchandising techniques.
If you work in retail and aspire to be a manager, this course is for you. It will give you guidance to advance your retail management career and teach you the essentials, such as retail life cycle strategies, types of retail management, and the retail management process. Upon completion, you’ll understand these important concepts, plus you’ll learn the nature of change in retailing and how to evaluate competition.
Learning Objectives
- Understand the complexities and creativity needed for successful retailing
- Discover tools for strategic planning and management
- Understand the retail customer
- Learn how to evaluate competition in retailing
- Understand how to select a market and location
- Learn pricing strategies, advertising, and marketing
- Discover visual merchandising techniques
- Learn methods for customer service and sales
- Learn how to design a store layout and effectively manage people
Skills you’ll gain
Merchandise ManagementRetail ManagementRetail ExperienceRetail OperationsBusiness Of Retail Certified SpecialistRetail Industry Fundamentals SpecialistWhat You'll Learn
- Understand consumer behavior and the trends affecting it, using a consumer behavior model
- Apply strategic planning tools including SWOT analysis and the components of retail strategy
- Evaluate retail competition through models of competition, types of competition, and the retail life cycle
- Select a target market and conduct site analysis and selection
- Develop pricing strategies, advertising campaigns, and the retail promotion mix
- Design a store layout and apply visual merchandising techniques while managing people
Key Takeaways
- Retail is the final step in distributing goods to consumers and employs millions of Americans.
- The field offers on-the-job training and requires no post-secondary education, making entry relatively easy.
- Successful retailing requires both the complexity of strategic management and creativity.
- Retail management covers retail life cycle strategies, types of retail management, and the retail management process.
- The course prepares retail workers who aspire to be managers for career growth into retail management.
Frequently Asked Questions
Who is this Retail Management course for?
It is for people who work in retail and aspire to be a manager. It provides guidance to advance a retail management career and teaches the essentials of retail management.
What topics does the course cover?
It covers strategic planning, how the retail industry is changing, consumer behavior and the trends affecting it, store layout and design, visual merchandising techniques, retail life cycle strategies, types of retail management, the retail management process, the nature of change in retailing, and how to evaluate competition.
What skills will I gain from this course?
The course develops skills in merchandise management, retail management, retail experience, and retail operations, and aligns with the Business of Retail Certified Specialist and Retail Industry Fundamentals Specialist.
What will I be able to do after completing the course?
Upon completion you will understand strategic planning and management, the retail customer, how to evaluate competition, how to select a market and location, pricing strategies, advertising and marketing, visual merchandising techniques, customer service and sales methods, and how to design a store layout and manage people.
Transcript
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Welcome to Knowledge City's online video training for retail management. Retail management refers to the way business is conducted in the retail sector. The very stage in which goods and services are delivered to their end users. At the end of this course, you will have a greater understanding of the complexities and creativity needed to manage a retail firm and the tools to apply them. My name is Anita Terrell. I am an associate professor of marketing, and I have been teaching for over eight years. I have also worked in a variety of industries, including retail, music, and the arts. Retail management is an exciting field, and I look forward to talking about it with you, so let's get started.
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