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Managing the New Product Development Process
Learn how cross-functional teams successfully manage the new product development processPreview the first lesson free — get full access to all 8 lessons.
Intermediate Provider : Scott Applebee 8 Lessons · 21m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Managing the new product development process is one of the most demanding tasks within a company. In order to launch a new product, different teams must be able to work together cross-functionally across different areas of an organization. A successful new product launch results from different teams’ ability to collaborate with each other, coordinated with making good managerial decisions throughout the development process.
In KnowledgeCity’s Managing the New Product Development Process course, you will learn how cross-functional teams successfully manage the new product development process. You will gain insights into the roles of the key players in the process and how their influence spans within and across their functional boundaries. These key management roles include: product management, stakeholder management, design management, sourcing, and costing. In addition, you will learn marketing strategies to help you reach your target markets, as well as best practices to ensure a new product launch goes smoothly.
What You'll Learn
- Describe the role of the product manager on new product development teams
- Explain the importance of stakeholder management to overall team success
- Identify the key tasks of design management during the product development process
- Explain the roles that sourcing and costing play to effectively commercialize a new product
- Apply marketing strategies to reach your target markets
- Describe best practices for launching a new product successfully
Key Takeaways
- Launching a new product requires different teams to work together cross-functionally across different areas of an organization.
- A successful new product launch results from teams collaborating with each other, coordinated with making good managerial decisions throughout the development process.
- Key management roles in the process include product management, stakeholder management, design management, sourcing, and costing.
- The influence of key players spans within and across their functional boundaries.
- Marketing strategies help reach target markets, and best practices help ensure a new product launch goes smoothly.
Frequently Asked Questions
What will I learn in this course?
You will learn how cross-functional teams successfully manage the new product development process, gaining insights into the roles of key players such as product management, stakeholder management, design management, sourcing, and costing. You will also learn marketing strategies to reach your target markets and best practices to ensure a new product launch goes smoothly.
What key management roles does the course cover?
The course covers key management roles including product management, stakeholder management, design management, sourcing, and costing, and how their influence spans within and across their functional boundaries.
What topics are included in the lessons?
The lessons include Introduction, The Product Manager's Role, Stakeholder Management, Design Management, Sourcing and Costing, Marketing Strategy, Launching Successfully, and Test Your Knowledge.
Why is managing the new product development process considered demanding?
It is one of the most demanding tasks within a company because launching a new product requires different teams to work together cross-functionally across different areas of an organization, coordinated with making good managerial decisions throughout the development process.
