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Justifying and Presenting Your Business Case
Learn the key components of writing your business case and identifying your audiencePreview the first lesson free — get full access to all 7 lessons.
Advanced Provider : Sean Ahern 7 Lessons · 20m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
The development of a business case has many moving parts, from outlining, to assessments, to resource identification. A critical component is understanding how to write to your audience and effectively communicate your intention and the content of your business case solution. In addition to writing to your audience, you need to understand who your key decision makers are, as well as any assumptions they may have about your solution. A business case can’t be effective without an implementation plan to guide each step of its execution.
In the course, Justifying and Presenting Your Business Case, you’ll learn how to identify and write to your intended audience while not betraying your original message. Additionally, you’ll learn who your key decision makers and stakeholders are and how to pay attention to this specific group. You will also learn about effective planning and what the core components of an implementation plan are in order to make your business case unforgettable.
What You'll Learn
- Analyze your intended audience and write to them without betraying your original message
- Identify your key decision makers and stakeholders along with their assumptions
- Craft an effective implementation approach with its core components
- Illustrate your idea with emotion to make your business case memorable
- Discuss the risks associated with your business case solution
- End your presentation on a high point
Key Takeaways
- Effectively communicating your intention and the content of your business case solution requires writing to your audience.
- Understanding who your key decision makers and stakeholders are, and any assumptions they hold about your solution, is essential to a business case.
- A business case cannot be effective without an implementation plan to guide each step of its execution.
- Developing a business case involves many moving parts, including outlining, assessments, and resource identification.
- Illustrating your idea with emotion and ending on a high point help make your business case unforgettable.
Frequently Asked Questions
What will I learn in this course?
You will learn how to identify and write to your intended audience without betraying your original message, who your key decision makers and stakeholders are and how to pay attention to them, and what the core components of an implementation plan are.
Why is identifying decision makers important for a business case?
Understanding who your key decision makers are, along with any assumptions they may have about your solution, helps you pay attention to this specific group and communicate effectively.
Does this course cover implementation planning?
Yes. The course explains that a business case can't be effective without an implementation plan to guide each step of its execution, and it teaches the core components of an implementation plan.
What topics do the lessons cover?
Lessons include an Introduction, Identifying Key Decision Makers and Their Assumptions, Crafting an Implementation Approach, Illustrating Your Idea With Emotion, Discussing the Risks, Ending on a High Point, and a Test Your Knowledge assessment.
