Course Description
Persuasion is the most common form of business communication. Persuasive communication requires significant understanding of your audience, research into your message, and careful construction of your call to action for the executive. Your message must be clear and to the point. How can you ensure your message conveys the confidence and power to persuade? What data and techniques can you apply to strengthen your communication?
These lessons on Persuading Senior Executives will reveal how you can best facilitate persuasive communication with your company’s senior leadership. You’ll learn the building blocks of persuasion – audience analysis, research, message development, and persuasive techniques, and discover how to craft a focused, concise, structured persuasive message that is supported by data. The skills you’ll learn here will not only prepare you to anticipate and counter potential objections from upper management, but you’ll be able throw solid pitches to them that are supported by facts and data.
What You'll Learn
- Formulate research that supports persuasive communication with senior leadership
- Construct a clear, direct, and confident message
- Analyze facts and data for relevance to your message
- Apply persuasive techniques to strengthen your communication
- Craft a structured, concise message with a sharpened focus
- Anticipate and counter potential objections from upper management
Key Takeaways
- Persuasion is the most common form of business communication and requires understanding your audience, researching your message, and carefully constructing your call to action.
- A persuasive message to executives must be clear, concise, and to the point.
- The building blocks of persuasion are audience analysis, research, message development, and persuasive techniques.
- A persuasive message should be focused, structured, and supported by data.
- These skills help you anticipate and counter objections from upper management and deliver pitches supported by facts and data.
Frequently Asked Questions
Who is this course for?
It is for anyone who needs to persuade their company's senior leadership and facilitate persuasive communication with senior executives.
What does the course cover?
It covers the building blocks of persuasion - audience analysis, research, message development, and persuasive techniques - and how to craft a focused, concise, structured persuasive message supported by data.
What skills will I gain?
You will learn to formulate research to support persuasion, construct a clear message, analyze facts and data for relevance to the message, and apply persuasive techniques, as well as anticipate and counter objections from upper management.
What topics do the lessons include?
Lessons include preparing and researching the audience and message, planning a direct, clear, and confident message, crafting a structured and concise message, sharpening your message's focus, introducing facts and data, using persuasive techniques, and a Test Your Knowledge section.
Professional Certifications and Continuing Education Units (CEUs)
Professional Development Units (PDUs): 0.5
KnowledgeCity has been reviewed and approved by the PMI® Authorized Training Partner Program. Users can maintain your PMI credentials by earning PDUs from KnowledgeCity qualified courses in Project Management, Business Management, Leadership and many others.
Professional Development Credits (PDCs): 0.5
KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
