(upbeat music) Let's discuss the importance of strategic practices in human resources. We will also cover the role of HR, explore hiring capabilities, and go over the proper methods of training. Hiring and developing the right talent is a critical role for HR. Some positions are more challenging than others to fill, so an HR manager must be diligent when seeking talent. HR strategizes employee benefits. The type of benefits offered is an employer's expression of their overall care and concern for their employees. An organization that cares about people's wellbeing, will likely have better productivity and workplace culture. As an HR leader, it's your responsibility to select the best benefit structures that will contribute to an employee's health and happiness. Think about your employer-sponsored benefits. Do they offer health insurance coverage where doctor visits don't break the bank? If the answer to this question is yes, then your employer prioritizes wellness by covering most of the expense. Even though an employer should help offset the cost of insurance, it can still be expensive for employers. HR leaders have to be strategic when providing these benefits so that it won't drastically affect their company's finances. Having top-tier benefits may attract top talent, but you also have to be fiscally responsible in order to keep your organization from running at a deficit. The HR strategy for employer-sponsored benefits must be sustainable in order to align with the organization's overall operating budget. Another way HR can be strategic with benefits is through tuition reimbursement. When we decide to work for a business or organization, we typically go into it with the intent of contributing to a company's mission and vision. But we also take on the role because we want to develop ourselves professionally. One of the ways an employer can help with that development is by aiding employees with the cost of education. By funding or working with their educational pursuits, employees will sharpen their skills, which can be useful to an organization. You also develop loyalty between the employer and employee. In this scenario, most people would prefer to stay with the organization and utilize their new educational skills for promotion. This proves to be a win-win for both parties. Another tactic for educational benefits is to take inventory of talent shortages and then incentivize employees to attend or return to school to learn the skills that are needed. This demonstrates that the organization is committed to employees' professional growth. Employers who invest in their workforce will likely see a talent growth trend.