KnowledgeCity

Building and Managing Customer Relationships

See how to maintain a good business relationship with your customer
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Course: On-Demand
Beginner  Provider KnowledgeCity  3 Lessons ·  3m  in Arabic, German, English, Spanish, French, Portuguese, Chinese Simplified 

Course Description

One of the most important parts of customer service is maintaining a relationship with your customers. This way, you can improve their experience and potentially expand your customer base. 

In this course, you’ll learn the basic reasoning behind continuing a relationship with your customer base, and how doing so can lead to referrals, which in turn lead to increased business for your company.

What You'll Learn

  • Understand why it is important to maintain a relationship with customers
  • Recognize the positive benefits of customer referrals
  • Explore how continuing relationships with your customer base can lead to referrals
  • Learn how customer referrals can lead to increased business for your company
  • Identify how maintaining customer relationships can improve customer experience and expand your customer base

Key Takeaways

  • Maintaining a relationship with customers is one of the most important parts of customer service.
  • Continuing a relationship with your customer base can improve their experience and potentially expand your customer base.
  • Maintaining customer relationships can lead to referrals, which in turn lead to increased business for your company.
  • The course covers the basic reasoning behind continuing a relationship with customers and the positive benefits of customer referrals.

Frequently Asked Questions

What will I learn in this course?

You will learn the basic reasoning behind continuing a relationship with your customer base, why it is important to maintain a relationship with customers, and the positive benefits of customer referrals.

What topics does this course cover?

The course covers continuing the relationships and referrals, and includes a Test Your Knowledge lesson.

How can maintaining customer relationships help my business?

Maintaining a relationship with your customer base can improve their experience, potentially expand your customer base, and lead to referrals, which in turn lead to increased business for your company.

What skills does this course help develop?

This course supports skills including Relationship Management, Customer Experience Improvement, Customer Interaction Management, Customer Marketing, Customer Relationship Building, and Customer Relationship Management.

Professional Certifications and Continuing Education Units (CEUs)

Society for Human Resource Management (SHRM®)

Professional Development Credits (PDCs): 0.25

Certification Program Categories:
Leadership & NavigationBusiness AcumenConsultationGlobal MindsetEthical PracticeRelationship ManagementAnalytical AptitudeCommunicationDiversity, Equity & Inclusion

KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).