4 Keys to Successful Branding
Sixty-four percent of customers say they choose brands based on shared values. If you think of a few of the brands you know and love, this…
Market Segmentation – Getting Back to Basics
Technology has made it easier than ever to reach consumers and get your products and services directly in front of those who need them. With such…
Become a Business Marketing Guru
Why is Marketing important for business? According to an article in the Houston Chronicle, The Importance of Marketing for the Success of a Business, Marketing is the…
The Gifts of Gab—5 Ways Business Podcasts Can Boost Your Company
There are 67 million podcast listeners in the United States alone. That’s 21 percent of the population. Undoubtedly your customers are tuning into something. As prominent…
Succeeding in the Business World
Have you ever considered starting your own business? Or thought about going back to school for your MBA? Or perhaps you are already employed, but want…