Succeeding in the Business World

Have you ever considered starting your own business? Or thought about going back to school for your MBA? Or perhaps you are already employed, but want to better understand the principles that drive the economy and how to navigate changing market trends.

Regardless of your industry, job title or the state of the economy, there are certain principles that remain true for businesses of all kinds. KnowledgeCity’s Introduction to Business illustrates the fundamentals of any business succeeding in the business world. This dynamic course gives you a comprehensive, behind-the-scenes look at the various types of businesses, what drives economies and global markets, how to analyze the competition, marketing strategies, business ethics, and more. Instructor Lisa Sharpiro explains key terms and concepts, teaching you essential strategies for avoiding common pitfalls.
For example, one of the tools covered in the course is something called a SWOT analysis. A what?

A SWOT analysis is way to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing your business. Here is a small sampling of the types of questions that can help you reflect on how you can improve your business:


  • What does your business do well?
  • What resources are available?


  • What can you improve?
  • What should you avoid?
  • Strategize to overcome weaknesses
  • Hire talent
  • Get training
  • Outsource


  • Be aware of:
    • Positive trends
    • Favorable technology
    • Changes in regulations


  • What is the competition doing?
  • Does the business have cash flow problems?
  • Are regulations becoming stricter?
  • What dangers can threaten the business?
    • Environmental
    • Social/Political
    • Economic
    • Consumer behavior

By better understanding these principles, you can enter the business world with more confidence and a firm foundation. We can help you stay up to date with the Knowledge City newsletter!  New blog posts and new courses being added all the time.

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