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Persuasive Sales Techniques
Learn how to understand and relate to your customersPreview the first lesson free — get full access to all 5 lessons.
Beginner Provider : Tami Glasco 5 Lessons · 13m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Knowing your prospect is a critical part of the sales journey. Understanding their motives, needs, and interests can inform techniques to make a sale tailored to the individual. Stories are one of the best ways to relate to customers. Stories help customers feel connected to a product and see it as a part of their own life, making it easier for them to develop an emotional connection. Without trust and open and honest communication, it’ll be difficult to make a sale. So how do you get to know your customers? What can you do to build a relationship with them?
In this course, you’ll learn tactics to uncover your prospect’s emotions and buying intent. This includes uncovering your buyer’s motivations and creating an engaging story that will compel them to buy. You’ll also learn the importance of being customer-centric and honest to build trust and strengthen relationships. By the end of this course, you’ll have the tools you need to understand your customer, create an effective sales presentation, and close the deal.
What You'll Learn
- Define the Gauchais Reaction and apply it to relate to customers
- Apply the mirroring steps when engaging with prospects
- Use active listening to understand your customer's needs and buying intent
- Craft persuasive stories that compel prospects to buy
- Build trust by being customer-centric, open, and honest during the sales process
- Create an effective sales presentation and close the deal
Key Takeaways
- Understanding a prospect's motives, needs, and interests helps tailor sales techniques to the individual.
- Stories help customers feel connected to a product and develop an emotional connection that makes a sale easier.
- Trust, along with open and honest communication, is essential to making a sale.
- Being customer-centric and honest builds trust and strengthens relationships with buyers.
- The course equips learners to understand the customer, create a sales presentation, and close the deal.
Frequently Asked Questions
What will I learn in this course?
You'll learn tactics to uncover your prospect's emotions and buying intent, including their motivations, how to create an engaging story that compels them to buy, and the importance of being customer-centric and honest to build trust.
What topics or lessons does this course cover?
The course includes lessons on Knowing Your Customer, Crafting Persuasive Stories, and Being Open and Honest During the Sales Process, along with an Introduction and a Test Your Knowledge section.
What skills does this course help me build?
It builds skills in outbound sales, sales principles, sales training, salesmanship, selling techniques, and value-added selling.
Why is storytelling emphasized in this course?
Stories are one of the best ways to relate to customers, helping them feel connected to a product, see it as part of their own life, and develop an emotional connection that makes it easier to buy.
What will I be able to do by the end of the course?
You'll have the tools to understand your customer, create an effective sales presentation, and close the deal.
