Communication During a Crisis

Once a crisis or disaster occurs, it can be difficult to know how to motivate your team to communicate and respond quickly to it. Delays in your company’s acknowledgement of a crisis or a poorly implemented response could negatively impact your company’s public reputation and brand. They could even result in costly fines or loss of business revenue from customers and other stakeholders who no longer trust your company. Internal challenges—such as interpersonal conflicts, outdated policies, and leaders who are unable to manage high-stress environments—can also undermine the crisis plans and response protocols that your crisis team has put in place. These internal failures can make it challenging to communicate clear, values–driven messages and action plans to external stakeholders and members of the media. To successfully navigate a crisis, companies need qualified, adaptable leaders that they can trust to navigate sensitive, complex crisis incidents that could potentially impact their ability to conduct business.

In these lessons on Communication During a Crisis, you’ll learn a unique method for quickly deploying crisis responses and drafting and delivering crisis statements for internal and external audiences, including the media. You’ll also explore several business crisis case studies, and learn effective techniques for managing stress and apathy during a crisis among leadership, crisis teams, and support staff. Not only that, but you’ll also learn how you can develop a healthy, emotionally intelligent workplace culture. You’ll learn about the impact of misinformation and disinformation about your company during a crisis, and effective tools and techniques you can use to effectively combat them.