Sales in the 21st Century

Name: Sales in the 21st Century
Author: Colette Rominger

Learn the various types of sales models.

Preview the first lesson free — get full access to all 4 lessons.

Course: On-Demand

(gentle music) In the following lessons, we'll discuss sales models and the sales process and how these can be affected by advances in technology. Various platforms and devices are available with the latest technology. And many people often interact behind a screen. Sometimes this can make it difficult to have authentic interactions and build relationships. The key to any successful sales career is the ability to build rapport and maintain your customer relationships, which can establish continued business over time. The way technology has evolved has made purchasing goods and services more convenient than ever before. With more businesses seeking automated options to connect with their customers, you might wonder if the customer even needs a salesperson. Let's discuss how you can use the latest technology to your advantage. E-commerce, or the buying and selling of goods and services online, has become increasingly popular with the growth of technology. Consumers and businesses can research products and services online so they have more information to base their decisions on when making a purchase. This is useful for the consumer, but can sometimes present challenges for the salesperson, because the customer has more information on not only your product, but your competition, as well. Due to the convenience of e-commerce and modern technology, there are many ways to reach potential customers besides calling or meeting them in person, such as emailing, video conferencing, social media, mobile applications, and various forms of digital advertisement. With these tools, you can collect valuable data online that will help you connect customers to your products or services. When you make a sale, you'll need to gather information about your customer. You can collect information such as what products they order, when they make purchases, their buying preferences, and demographics such as age, gender, and location. This information can help you follow up with your customer after the sale. But this is only some of the data that can be collected. Almost any kind of online activity can be tracked. Have you ever wondered why sometimes a product that you were searching for on Google later appears as an advertisement on your Facebook page? The more information businesses can collect, the better they can target specific consumers for their product. You can gather data through surveys, online forms, keyword search, search engine optimization, or SEO, and digital marketing analytics.

Beginner Provider : Colette Rominger 4 Lessons · 9m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

In these lessons, you’ll learn various types of sales models. We’ll also cover the importance of gathering customer information and using it to market products to them. You’ll also learn how to find your target audience by providing questions for analysis. You will learn how the art of selling plays a vital role in customer retention, answer self-reflection questions, and explore which models can produce more sales for your organization.

What You'll Learn

Understand the art and science of selling in a digital world
Discover methods for gathering and retaining customer information and maintaining relationships
Determine your target audience using questions for analysis
Apply different sales models, including SNAP and SPIN, and the sales process
Explore which sales models can produce more sales for your organization
Recognize how the art of selling supports customer retention

Key Takeaways

The course covers various types of sales models and the sales process.
Gathering customer information and using it to market products is presented as important to selling.
Identifying your target audience is approached by providing questions for analysis.
The art of selling is described as playing a vital role in customer retention.
The course introduces specific sales models such as SNAP and SPIN.

Frequently Asked Questions

What sales models does this course cover?

The course covers different sales models, including SNAP and SPIN, along with the sales process.

What will I learn about customers in this course?

You will learn the importance of gathering customer information and using it to market products, methods of retaining customer information and maintaining relationships, and how to determine your target audience.

What topics are included in the lessons?

The lessons include Sales in a Digitized World, Sales as Art and Science, Sales Models and the Sales Process, and a Test Your Knowledge section.

How does this course relate to customer retention?

The course explains how the art of selling plays a vital role in customer retention and includes self-reflection questions.

What skills does this course focus on?

It focuses on Sales, Sales Concepts, Sales Management, Sales Principles, Sales Training, and Selling Techniques.