(upbeat music) What is the reason for performance reviews? Performance reviews can ensure that organizational objectives and goals are achieved. In the following lessons, you'll learn the importance of performance management and performance evaluation. We'll also explore how managers can effectively review employees and encourage accountability and improvement. Performance management is an important part of being a manager. It ensures that the activities and outputs of an organization are performed efficiently and effectively. The principles associated with performance management are not limited to employees in the workplace. Performance management can produce beneficial results in any kind of environment where people interact to produce a product or service, including sports teams, community organizations, and government agencies. Performance management is an ongoing communication process between organizational leaders and those performing a specific task. It seeks to create a balanced environment by aligning the objectives and goals of the organization with actionable steps. The process provides management with the necessary information to sustain improvements, ensure goals are met, take corrective action when necessary and provide feedback to stakeholders. Stakeholders are senior leaders, employees, government agencies, and vendors. They also include shareholders who own part of the company. The information obtained from reviewing employees can reflect whether the company is on track for success, or if improvements are needed such as additional resources or training. Management can also use performance reviews to determine the sustainability of the company, as well as its competitive advantage. A commitment between management and labor is needed to successfully practice performance management. A mission statement is a great starting point. Mission statements define the organization's objectives in terms of purpose, customers, products, and standards. This information gives management the tools to be able to measure and provide corrective action, resources or additional training to employees. Once the performance management process is established, managers can conduct an evaluation of the employees' work. During this evaluation, managers can the success of each task that employees perform. Managers can then gather new data and compare this with past performance reviews, to see how an employee has improved. To have a fair evaluation process, leaders can establish a set of standards to review all employees. Performance standards may have different measurements of success depending on the task, company and industry. By having a guideline for employee performance, organizations can make their expectations clear and encourage a non-discriminatory environment. Evaluations can be used to decide promotions, increases in wages and bonuses. They may be conducted annually, bi-annually or quarterly. It is recommended that managers have an ongoing discussion with employees about their performance even outside of formal reviews. This ensures that any issues are addressed before they can turn into major problems or additional costs. Performance evaluations give managers the opportunity to support employees so they can produce and achieve the goals of the company to the best of their abilities.