If you’re a business owner, what tools and methods can you use to increase your opportunities for sales growth?
If you’re a business owner, what tools and methods can you use to increase your opportunities for sales growth? This course will explore how to determine sales growth targets and demonstrate ways that a company can measure its growth. It will also provide a basic understanding of how sales growth opportunities are determined at the corporate, marketing, and salesperson levels.
You’ll explore how to determine sales growth targets and identify ways that a company can measure its growth in order to increase its sales. You’ll also cover basic marketing topics and then discuss how to measure growth and identify and capture new customers. By the end of the course, you’ll have the information you need to find new growth opportunities.
Learning Objectives
- Know the critical inputs for developing a sales growth target
- Identify available sales tools and tracking mechanisms
- Learn how corporate goals impact growth
- Learn why customer relationships are critical to growth
- Know why prospect profiles assists in meeting growth targets
- Learn how to evaluate competitors to achieve greater success
Skills you’ll gain
Growth StrategiesGrowth PlanningProfit-Based Sales TargetsSales AnalysisSales PlanningSales TrainingWhat You'll Learn
- Identify the critical inputs needed for developing a sales growth target
- Determine sales growth targets and measure company growth using available sales tools and tracking mechanisms
- Explain how corporate goals impact growth at the corporate, marketing, and salesperson levels
- Apply basic marketing concepts, including the Four Ps, to support sales growth
- Identify and capture new customers using prospect profiles
- Evaluate competitors to pursue and achieve greater sales growth success
Key Takeaways
- Sales growth opportunities can be determined at the corporate, marketing, and salesperson levels.
- Developing a sales growth target depends on knowing its critical inputs, and companies can use available sales tools and tracking mechanisms to measure growth.
- Corporate goals influence a company's growth.
- Customer relationships are critical to growth, and prospect profiles assist in meeting growth targets.
- Evaluating competitors helps a company achieve greater success.
Frequently Asked Questions
Who is this course for?
It is aimed at business owners looking for tools and methods to increase their opportunities for sales growth.
What does this course cover?
It covers how to determine sales growth targets, ways a company can measure its growth, and how sales growth opportunities are determined at the corporate, marketing, and salesperson levels. It also covers basic marketing topics and how to identify and capture new customers.
What skills will I gain from this course?
The course builds skills in growth strategies, growth planning, profit-based sales targets, sales analysis, sales planning, and sales training.
How is the course structured?
It is delivered as a series of lessons that begins with a Welcome and covers Marketing and The Four Ps, Sales, Positive and Negative Growth, identifying new sales growth and using sales tools, basics of measuring, identifying and capturing new customers, and pursuing sales growth opportunities, with Test Your Knowledge checkpoints and a Conclusion.
What will I be able to do by the end of the course?
You will have the information you need to find new growth opportunities.
Transcript
Show transcript (free preview lesson)
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Welcome to KnowledgeCity's course, Determining Sales Growth Opportunities. In this course, you'll learn how sales targets and growth are determined. The role of marketing and sales in the process of projecting growth, how marketing and sales work in the process to meet growth objectives, the tools you can use for managing and attaining growth objectives, how to manage sales effectiveness to reach growth targets, and the different types of sales positions and the challenges that come with each. By the end of this course, you'll be able to understand how to manage the sales growth opportunities that are available in a market, understand the process and reality of sales growth, and how to use the tools that are available to you. Let's get started.
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