KnowledgeCity

Using Sales Data

Learn how to analyze sales data and use the results to improve your bottom line
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Course: On-Demand
Advanced  Provider Aileen Smith  5 Lessons ·  14m  in Arabic, German, English, Spanish, French, Portuguese, Chinese Simplified 

Course Description

Sales data analysis is an integral part of any successful business today. In addition to tracking sales metrics and key performance indicators, many tools can be used to analyze sales data. Effectively analyzing historical sales data produces more accurate sales forecasts, which can result in more reliable production forecasts and cost savings in materials, labor, and power. What tools can you use to analyze your sales data? How can you use this information to improve your bottom line? 

In this course, you will explore the different tools for analyzing sales data and how to choose the best analytics tools for your data. You will learn about how data can be stored and managed and the different options available for displaying the key metrics for your business. You will also be introduced to sales forecasting, the impact of trends and seasonality on sales, and how sales data can be used to increase customer lifetime value. 

What You'll Learn

  • Explore the different tools available for analyzing sales data
  • Determine how to choose the best analytics tools for your data
  • Understand how to store and manage sales data
  • Discover different options for visualizing and displaying key metrics
  • Learn about sales forecasting and the impact of trends and seasonality on sales

Key Takeaways

  • Sales data analysis is an integral part of any successful business, and many tools can be used to analyze sales data.
  • Effectively analyzing historical sales data produces more accurate sales forecasts, which can lead to more reliable production forecasts and cost savings in materials, labor, and power.
  • Choosing the best analytics tools depends on the nature of your data, and there are different options for storing, managing, and displaying key business metrics.
  • Sales forecasting is affected by trends and seasonality, and sales data can be used to increase customer lifetime value.

Frequently Asked Questions

What will I learn in this course?

You will explore the different tools for analyzing sales data and how to choose the best analytics tools for your data, learn how data can be stored and managed, and review the different options for displaying key metrics for your business. The course also introduces sales forecasting, the impact of trends and seasonality on sales, and how sales data can be used to increase customer lifetime value.

What topics do the lessons cover?

The course includes lessons on Tools for Analyzing Sales Data, Measuring and Storing Sales Data, and Sales Forecasting, along with an Introduction and a Test Your Knowledge section.

What skills does this course help develop?

This course supports skills in Analytics, Business Analytics, Marketing Analytics, Sales Analysis, Sales Forecasting, and Sales Trend Analysis.

How can analyzing sales data benefit a business?

Effectively analyzing historical sales data produces more accurate sales forecasts, which can result in more reliable production forecasts and cost savings in materials, labor, and power, and can be used to improve your bottom line and increase customer lifetime value.

Professional Certifications and Continuing Education Units (CEUs)

Project Management Institute (PMI®)

Professional Development Units (PDUs): 0.25

Certification Program Categories:
Ways of WorkingPower SkillsBusiness Acumen

KnowledgeCity has been reviewed and approved by the PMI® Authorized Training Partner Program. Users can maintain your PMI credentials by earning PDUs from KnowledgeCity qualified courses in Project Management, Business Management, Leadership and many others.