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Using Data Strategically
Improve your business by collecting and analyzing dataPreview the first lesson free — get full access to all 5 lessons.
Advanced Provider : Erin Donovan 5 Lessons · 14m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
In this course on Using Data Strategically, you will learn how data builds understanding of internal and external impacts. We will explore data collection, analysis, and usage. By the end of this course, you will be able to align your data strategy to your overall business strategy.
Data is all around us. It’s up to you and your data team to choose data sources that will best align with what you want to know. In this course, we will discuss quantitative and qualitative data, internal and external data, and structured versus unstructured data, as well as how to collect and store each of these. We’ll also explore forms of analysis, such as cohort, time series, and factor analysis. Then, you’ll learn how to use data to improve your business. This may include better understanding the impact of your services, creating a personal customer profile, and outlining buying patterns. This course will help you build a strategy for success in your organization.
What You'll Learn
- Create a data collection strategy that aligns with your business purpose
- Distinguish between qualitative and quantitative, internal and external, and structured versus unstructured data
- Choose an analysis method such as cohort, time series, or factor analysis that fits your business need
- Use data to improve your business by understanding service impact, building customer profiles, and outlining buying patterns
- Align your data strategy to your overall business strategy
Key Takeaways
- Data builds understanding of both internal and external impacts on an organization.
- Choosing data sources that align with what you want to know is central to a data strategy.
- The course covers collecting and storing quantitative and qualitative, internal and external, and structured and unstructured data.
- Forms of analysis explored include cohort, time series, and factor analysis.
- An effective data strategy should be aligned to the overall business strategy.
Frequently Asked Questions
What will I be able to do after completing this course?
You will be able to create a data collection strategy, understand the difference between qualitative and quantitative data, choose an analysis method that aligns with your business purpose, and use data in business organizational strategies.
What types of data does this course cover?
It covers quantitative and qualitative data, internal and external data, and structured versus unstructured data, along with how to collect and store each of these.
What methods of analysis are discussed?
The course explores forms of analysis such as cohort, time series, and factor analysis.
How is the course structured?
The course is organized into lessons: Introduction, Collecting Data, Analyzing Data, Using Data to Improve Your Business, and Test Your Knowledge.
How can data be used to improve my business?
The course shows how to use data to better understand the impact of your services, create a personal customer profile, and outline buying patterns.
Professional Certifications and Continuing Education Units (CEUs)
Project Management Institute (PMI®)
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KnowledgeCity has been reviewed and approved by the PMI® Authorized Training Partner Program. Users can maintain your PMI credentials by earning PDUs from KnowledgeCity qualified courses in Project Management, Business Management, Leadership and many others.
Society for Human Resource Management (SHRM®)
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KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
