(upbeat music) In these lessons, you'll learn how to refine your corporate vision, to attract the types of future leaders you want for your company. You'll also understand how to reinforce that vision to your existing employees. We'll address the best practices for recruiting high-potential employees externally, and developing future leaders internally. Finally, you'll discover the importance of your onboarding process, and how to make it effective for your new hires. With the understanding that high-potential employees are individuals who your organization has identified as future leaders, you'll need to learn how to effectively recruit them. To attract the type of future leaders you want for your company, it's best to ensure that your organization's communications are consistent with the type of leaders you want to attract. To accomplish this, your senior leadership should fully understand your organization's message. And that message should be directed to current employees and future candidates. Not only should you outwardly demonstrate your organizational goals, but you should also work with your existing employees to implement those goals. Let's discuss a few possible methods of demonstrating your company's vision to existing and potential employees. Imagine your organization places high value on workplace diversity, and wants to develop leaders who can further this goal. As part of the initial recruitment process, you'll want to illustrate your dedication to this cause. To do so, you may have your executive leadership attend conferences and events that are focused on workplace diversity. This can easily demonstrate the type of future leaders you're seeking to attract. If your organization has had any incidents that contradict your overall vision, these methods can also counteract any outside negative perceptions. While it's important to outwardly demonstrate your corporate vision, it's also important to reinforce it internally. To do this, you could organize an event for senior leaders to share with existing employees what they learned from their conferences. You could also create a diversity taskforce with employees across your organization, to discuss how you can more effectively handle diversity matters. By using these methods, your organization can reinforce its vision to current employees who are prospective leaders. While highlighting your company's vision to internal and external audiences, it's critical that your actions reflect your organization's reality, and aren't just empty words. It's especially important if your goal is to attract high-potential candidates who are committed to addressing the issues you face.