In this section, we'll discuss how to inspire employees to meet your company's goals and how to prioritize tasks to attain these goals. We'll also address how to deal with achieving the company's goals in a constantly changing business environment. We'll talk about reassessing goal achievement, along with how to shift work's focus as needed. Motivating and challenging employees can be one of the most complicated but important tasks that any manager or leader is faced with. Many managers don't put enough time into understanding and applying the principles of motivation and reward. Or understanding people's psyches. People can have different types of motivation, which can be attributed to dynamics such as an employee's age or maturity level. Many times managers are thrust into the role of inspiring and motivating employees, but they might have had little to no training in these skills. The single most important thing for a new manager to understand about managing people is that everyone is motivated differently. And what works on one person may not work on another. For instance, some employees may be motivated primarily by pay and benefits because of the high costs of raising a family and getting started in a career. Other employees may be more motivated by job prestige and performance. They may put a lower priority on monetary gains because they may be better situated in life. A major factor in motivating employees is to make sure they are aware of their goals and that they believe their goals are attainable. The easiest way to diminish an employee's motivation is to give them goals they feel they cannot achieve. Why should they make an effort to work towards something they think is impossible? It's best to be realistic about setting goals for your employees and to set goals that aren't easy to achieve, but are definitely possible if the employees are given the tools they need. Giving employees these tools is another important motivating factor. Employees need to feel that you have their backs and want to help them achieve their goals. An employee will be more easily motivated if they believe that you are there to help them. Instead of being a hindrance to their success. It's easier to motivate employees when you establish a relationship with them that promotes teamwork, communication, and respect.