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Sales Coaching Basics

This course will define sales coaching and explore how it can help your team grow. It will cover the key differences between management and leadership and…
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Course: On-Demand
Intermediate Provider Kersten Kelly Brunner  5 Lessons ·  10m  in Arabic, German, English, Spanish, French, Portuguese, Chinese 

Course Description

This course will define sales coaching and explore how it can help your team grow. It will cover the key differences between management and leadership and highlight how coaching can strengthen each role. You will learn new methods for motivating salespeople based on their individual interests, sales goals, and career objectives. You will also learn the importance of customizing incentives for each employee and how to use sales performance data and quotas to drive progress. Finally, you will learn about the cyclical nature of the sales coaching process and how feedback, role-play, and reevaluation empower employees to adjust their action plans.

What You'll Learn

  • Identify the foundational principles of sales coaching and how it helps your team grow
  • Distinguish between sales management and sales leadership and how coaching strengthens each role
  • Apply different coaching skills to motivate salespeople based on their interests, sales goals, and career objectives
  • Use sales performance data and quotas to drive progress and customize incentives for each employee
  • Explain the cyclical nature of the sales coaching process using feedback, role-play, and reevaluation

Key Takeaways

  • Sales coaching helps a team grow and can strengthen both the management and leadership roles.
  • Management and leadership are distinct, and coaching strengthens each one differently.
  • Salespeople can be motivated based on their individual interests, sales goals, and career objectives.
  • Customizing incentives for each employee and using sales performance data and quotas helps drive progress.
  • Sales coaching is cyclical, with feedback, role-play, and reevaluation empowering employees to adjust their action plans.

Frequently Asked Questions

What does this course cover?

It defines sales coaching and explores how it helps your team grow, covering the differences between management and leadership, methods for motivating salespeople, customizing incentives, using sales performance data and quotas, and the cyclical nature of the coaching process.

What skills will I gain from this course?

The course develops skills in active listening and objective setting.

How does the course approach motivating salespeople?

It teaches methods for motivating salespeople based on their individual interests, sales goals, and career objectives, and explains the importance of customizing incentives for each employee.

What topics are taught in the lessons?

The lessons cover the importance of sales coaching, sales management versus sales leadership, motivating salespeople, using sales performance data, and cyclical coaching.

What is the cyclical coaching process described in the course?

The course explains that sales coaching is cyclical, using feedback, role-play, and reevaluation to empower employees to adjust their action plans.