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4 Keys to Successful Branding

Sixty-four percent of customers say they choose brands based on shared values. If you think of a few of the brands you know and love, this…

How to Deal with Customer Complaints in 7 Easy Steps

Handling customer complaints can be a drag. But there’s good news. More than half of the time, those customers will do business with you again if…

How Can You Protect Your Brand from Disgruntled Employees?

We all know brand image matters, right? What are some of the big brands you can think of? Amazon, Coca-Cola, Nike? You know these names because…

Employer Brand Matters for Recruiting Quality Employees

Your company’s employer brand matters to the majority of people who apply to work with you. In fact, a recent CareerArc study found that 75 percent…