Enjoying the preview?
This is the free first lesson. Get full access — request a demo or sign in.
Public Relations Strategy: Research and Planning
Learn how to plan and measure the success of your strategic public relations goalsPreview the first lesson free — get full access to all 7 lessons.
Advanced Provider : Bryan Rice 7 Lessons · 29m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
The impact of a well-coordinated public relations strategy cannot be understated when it comes to driving sales and creating long-term loyalty and engagement. Organizations with a well-defined public relations strategy can rely on earned media to positively impact their brand and drive growth to unprecedented levels. But driving this growth through public relations requires deep planning, thoughtful implementation, and consistent measurement to ensure long-term viability. So where do you start? How do you research and plan your strategy?
In this course, we’ll walk you through how to create well-honed research and planning processes to enable future success. You will learn how marketing organizations use public relations to distinguish themselves from their competitors by managing their reputations in a cost-effective and creative manner. You will also learn to define your goals, understand your target audience, and measure your success. By the end of this course, you will have the knowledge you need to start planning your strategy.
What You'll Learn
- Identify the benefits of a well-defined public relations strategy
- Define PR strategy goals and objectives and communicate them effectively
- Understand your target audience to shape your PR planning
- Explore the role of creativity in PR and generate new ideas within a business
- Develop metrics to monitor your marketing programs and report ROI
- Measure the success of your public relations strategy
Key Takeaways
- A well-coordinated public relations strategy can drive sales and create long-term loyalty and engagement.
- Organizations with a well-defined PR strategy can rely on earned media to positively impact their brand and drive growth.
- Driving growth through public relations requires deep planning, thoughtful implementation, and consistent measurement for long-term viability.
- Marketing organizations use public relations to distinguish themselves from competitors by managing their reputations in a cost-effective and creative manner.
- The course covers defining goals, understanding the target audience, and measuring success to begin planning a PR strategy.
Frequently Asked Questions
What will I be able to do after taking this course?
By the end of the course you will have the knowledge you need to start planning your public relations strategy, including defining your goals, understanding your target audience, and measuring your success.
What topics does this course cover?
The course covers strategic PR planning, defining your goals and objectives, understanding your target audience, creativity in PR, and measuring success.
What is the focus of this course on public relations?
It focuses on creating well-honed research and planning processes for a public relations strategy, including how marketing organizations use PR to distinguish themselves from competitors by managing their reputations in a cost-effective and creative manner.
What skills will I gain from this course?
You will build skills in marketing planning, marketing strategies, media strategy, public relations campaigns, and public relations.
Professional Certifications and Continuing Education Units (CEUs)
Project Management Institute (PMI®)
Professional Development Units (PDUs): 0.5
KnowledgeCity has been reviewed and approved by the PMI® Authorized Training Partner Program. Users can maintain your PMI credentials by earning PDUs from KnowledgeCity qualified courses in Project Management, Business Management, Leadership and many others.
Society for Human Resource Management (SHRM®)
Professional Development Credits (PDCs): 0.5
KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
