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Types of Product Knowledge
Learn how to use product knowledge to showcase what your brand has to offerPreview the first lesson free — get full access to all 5 lessons.
Beginner Provider : Steve Young 5 Lessons · 11m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
There’s a lot to know when you work in retail. For example, do you know what your customer wants? Understanding the customer and their journey gives you context for your product knowledge. This is why many retailers use market research to position themselves with target customers in a way that makes it easy to see and buy their products. As teams develop fundamental knowledge of a product, they’re collecting the tools to succeed. This course will help you recognize the types of product knowledge that will help you become the top professional on your team.
This course on Types of Product Knowledge will help you improve your consumer-brand relationship by understanding how it’s linked to product knowledge. You’ll learn how product knowledge relates to consumer-brand relations and a product’s competition. You will know how to represent a company’s product and build beneficial relationships with consumers. We will discuss some of the ways in which product knowledge impacts the ability of a team to troubleshoot an issue and answer common questions. You’ll also learn best practices that will promote the success of your customer interactions.
What You'll Learn
- Define the consumer-brand relationship and how it links to product knowledge
- Understand product aspects and the value a product offers
- Assess and troubleshoot common product issues
- Answer common customer questions using product knowledge
- Represent a company's product and build beneficial relationships with consumers
- Apply best practices that promote successful customer interactions
Key Takeaways
- Understanding the customer and their journey gives context for your product knowledge.
- Many retailers use market research to position themselves with target customers so products are easy to see and buy.
- Product knowledge is linked to the consumer-brand relationship and to a product's competition.
- Product knowledge impacts a team's ability to troubleshoot issues and answer common questions.
- Developing fundamental product knowledge gives teams the tools to succeed in retail.
Frequently Asked Questions
Who is this course for?
It is for people who work in retail and want to recognize the types of product knowledge that help them become a top professional on their team.
What will I learn in this course?
You'll learn how product knowledge relates to consumer-brand relations and a product's competition, how to represent a company's product, build beneficial relationships with consumers, troubleshoot issues, answer common questions, and apply best practices for successful customer interactions.
What topics does the course cover?
The course covers an Introduction, The Consumer-Brand Relationship, Understanding Product Aspects and Value, Answering Common Questions and Troubleshooting Issues, and a Test Your Knowledge assessment.
What skills will I gain?
You'll build skills in Brand Awareness, Brand Enhancement, Product Analysis, Product Classification, Product Knowledge, and Product Marketing.
What are the learning objectives?
To define the consumer-brand relationship, understand product aspects and value, and assess troubleshooting issues.
