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Maintaining a Successful Retail Marketing Strategy
Outperform competition with a strong retail marketing strategyPreview the first lesson free — get full access to all 5 lessons.
Advanced Provider : Karen Krantz 5 Lessons · 12m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
When shopping on a device such as a smartphone, people can’t test or try a product before purchasing. High-quality pictures and videos can give customers a clear idea of what they are purchasing. Well-written reviews are also an effective tool for persuading people to make a purchase. In this course, we’ll help you identify the most valuable parts of the customer experience so you can emphasize it in your marketing strategy. You’ll learn how to ensure the marketed value of a product is delivered to the customer, and you’ll be better able to use marketing strategies to build excitement. This course will help you understand what your customer values both online and offline. You’ll also learn about common practices to increase visibility and availability of products and the importance of innovation in the retail industry.
What You'll Learn
- Understand market value and what customers value both online and offline
- Identify methods to increase enthusiasm and excitement around product offerings
- Recognize the difference between online and offline marketing strategies
- Explore the importance of innovation in retail marketing strategy
- Apply common practices to increase the visibility and availability of products
- Ensure the marketed value of a product is delivered to the customer
Key Takeaways
- When shopping on a device such as a smartphone, people cannot test or try a product before purchasing, so high-quality pictures and videos help give customers a clear idea of what they are buying.
- Well-written reviews are an effective tool for persuading people to make a purchase.
- Identifying the most valuable parts of the customer experience lets you emphasize it in your marketing strategy.
- Marketing strategies can be used to build excitement and ensure the marketed value of a product is delivered to the customer.
- Innovation is important to a successful retail marketing strategy, alongside increasing the visibility and availability of products.
Frequently Asked Questions
What will I learn in this course?
You will learn to understand market value, identify methods to increase enthusiasm around product offerings, recognize the difference between online and offline strategies, and explore the importance of innovation in retail marketing strategy.
What topics do the lessons cover?
The lessons cover an Introduction, Delivering Value to the Customer, Ensuring Visibility and Availability, The Importance of Innovation, and a Test Your Knowledge section.
How does this course address online shopping?
It explains that when shopping on a device such as a smartphone, customers cannot test or try a product first, so high-quality pictures, videos, and well-written reviews help give them a clear idea of what they are purchasing and persuade them to buy.
What skills does this course help build?
It supports skills including Digital Customer Strategy, Marketing Management, Retail Effectiveness, Retail Management, Retail Marketing Strategy, and Retail Industry Fundamentals.
