Course Description
Nearly a million new websites are created every day. Creating a website that promotes your brand effectively, creates engagement, and gets results requires knowledge and planning. In this course we’ll take a deep dive into the basics of web content, editing, and information design to ensure the content you create has maximum impact on your target audience.
In this course on Writing and Publishing Effective Web Content, you will learn how to go about conceptualizing, creating, and delivering marketing content on the web. We’ll discuss ways to approach creating a content library from scratch and show how you can repurpose an existing library of print content. We’ll discuss how to show value through your content, exploring the pain or gain approach and the importance of avoiding sales pitches. We’ll also analyze some of the methods you can use to enhance your information design and optimize your audience’s attention.
What You'll Learn
- Describe the pain or gain approach and why it matters for writing effective web content
- Discover strategies to establish credibility with your target audience
- Identify the steps to take during the content editing phase
- Apply information design strategies to marketing content
- Conceptualize, create, and deliver marketing content on the web
- Build a content library from scratch or repurpose an existing library of print content
Key Takeaways
- Creating a website that promotes your brand effectively, drives engagement, and gets results requires knowledge and planning.
- Web content can be built into a library from scratch or by repurposing an existing library of print content.
- Showing value through content involves the pain or gain approach and avoiding sales pitches.
- Information design methods can be used to enhance content and optimize the audience's attention.
- Editing is an important phase with specific steps to follow when producing web content.
Frequently Asked Questions
What does this course cover?
It takes a deep dive into the basics of web content, editing, and information design, covering how to conceptualize, create, and deliver marketing content on the web, including building a content library from scratch or repurposing print content, showing value through the pain or gain approach, avoiding sales pitches, and enhancing information design.
Who is this course for?
It is for people who want to create website content that promotes their brand effectively, creates engagement, and gets results, including those approaching content creation and marketing on the web.
What skills will I gain from this course?
You will learn to describe the pain or gain approach, use strategies to establish credibility with your target audience, identify the steps in the content editing phase, and apply information design strategies to marketing content.
What lessons are included in the course?
The course includes Introduction, Where to Begin, Avoid Making Sales Pitches, The Importance of Editing, Improving Information Design, and Test Your Knowledge.
