Course Description
Today, more people than even turn to the digital world for news, education, and entertainment. Whatever kind of content they’re looking for, people are drawn to organizations that can provide a positive impact on their lives. Marketing professionals have a valuable opportunity to connect with audiences in unique and impactful ways online, and this course will show you how. We’ll unpack what web users expect from their online content and explore online reading patterns and behaviors to show the most effective ways to share your message.
In Understanding the Basics of Web Content, you will discover effective strategies for reaching digital audiences. We will discuss how the digital landscape has evolved, and how people read web-based content. We’ll take a look at the differences between print and digital content and explore and the most effective methods for capturing your audience’s attention. We’ll also discuss how you can identify your target audience, and how to communicate with them clearly and effectively.
What You'll Learn
- Explain the reading patterns and behaviors of web-based audiences
- Understand the importance of a clearly identified purpose for a targeted audience
- Describe the expectations readers have of web content
- Identify the organization of an inverted pyramid style of writing for the web
- Distinguish between print and digital content and the most effective methods for capturing your audience's attention
- Define your purpose and plan your posts to communicate clearly with your target audience
Key Takeaways
- More people than ever turn to the digital world for news, education, and entertainment, and they are drawn to organizations that can provide a positive impact on their lives.
- Marketing professionals have a valuable opportunity to connect with audiences in unique and impactful ways online.
- The course unpacks what web users expect from their online content and explores online reading patterns and behaviors to identify effective ways to share a message.
- Print and digital content differ, and the course explores the most effective methods for capturing an audience's attention.
- Identifying your target audience and communicating with them clearly and effectively is central to reaching digital audiences.
Frequently Asked Questions
Who is this course for?
It is aimed at marketing professionals who want to connect with digital audiences in unique and impactful ways online.
What does this course cover?
It covers how the digital landscape has evolved, how people read web-based content, the differences between print and digital content, the most effective methods for capturing your audience's attention, how to identify your target audience, and how to communicate with them clearly and effectively.
What skills will I gain?
You will learn to explain the reading patterns and behaviors of web-based audiences, understand the importance of a clearly identified purpose for a targeted audience, describe the expectations readers have of web content, and identify the organization of an inverted pyramid style of writing for the web.
What topics are included in the lessons?
The lessons include an Introduction, The Difference Between Print and Digital Content, Defining Your Purpose and Acknowledging Your Audience, Planning Your Posts, and a Test Your Knowledge section.
