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Management: Operations and Procedures
Learn the organizational structure of business, leadership styles, and the principles of marketing and customer servicePreview the first lesson free — get full access to all 5 lessons.
Beginner Provider : Terry Cornelison 5 Lessons · 13m in Arabic, German, English, Spanish, French, Portuguese, Urdu, Chinese
Course Description
Managing a business is a complex task that requires the integration and coordination of all the various functions of business including sales and marketing, customer service and support, accounting and finance, management and administration, operations, human resources, legal, and more. Bringing all the functions together into an efficient and effective business operation requires some degree of organization, structure, leadership, and teamwork. Understanding the nature of different organizational structures and the characteristics of various leadership styles enables a business to match structure to leadership style to optimize effectiveness. With the structure and leadership in place, an operations plan is needed to address how to coordinate all the departments and functions in your business to produce products and serve your customers. And to attract and serve customers, an understanding of marketing, branding, sales, and customers service is essential.
In the course, Management: Operations and Procedures, you will learn the basic framework of a business and common types of organizational structures and leadership styles used in business. You will understand the value, benefits, and purpose of teams in business. You will gain insight into the various aspects of operating a business and you will learn the process of creating a business operations plan. You will understand the role of customer service and how to create and deliver a consistent, positive customer experience. You will also learn the key elements of branding your company and products, and you will understand the methods for marketing and the part that sales plays in the overall marketing strategy for acquiring and retaining customers.
What You'll Learn
- Describe common organizational structures used in business
- Recognize different leadership styles and match structure to leadership style
- Develop a business operations plan that coordinates all departments and functions
- Identify customer service best practices for delivering a consistent, positive customer experience
- Explain branding, marketing, and sales strategies for acquiring and retaining customers
- Understand the value, benefits, and purpose of teams in business
Key Takeaways
- Managing a business requires integrating and coordinating functions such as sales and marketing, customer service, accounting and finance, management and administration, operations, human resources, and legal.
- Understanding organizational structures and leadership styles enables a business to match structure to leadership style to optimize effectiveness.
- An operations plan addresses how to coordinate all the departments and functions in a business to produce products and serve customers.
- Customer service plays a key role in creating and delivering a consistent, positive customer experience.
- Branding, marketing, and sales work together as part of an overall marketing strategy for acquiring and retaining customers.
Frequently Asked Questions
What will I learn in this course?
You will learn the basic framework of a business and common types of organizational structures and leadership styles, the value and purpose of teams, the process of creating a business operations plan, the role of customer service, and the key elements of branding, marketing, and sales.
What topics does the course cover?
The course covers organizational structures, leadership styles, creating departments and teams, developing an operations plan, customer service, and sales, marketing, and branding strategies.
What are the learning objectives?
The learning objectives are to describe organizational structures, recognize leadership styles, identify customer service best practices, and explain branding, marketing, and sales.
How is the course structured?
The course is organized into lessons: Introduction; Creating Departments and Teams; Developing an Operations Plan; Sales, Marketing and Branding Strategies; and a Test Your Knowledge section.
